Everything you need to know about content creation for your online presence
Having an effective web presence should not mean increasing your own workload to maintain it and maximise it’s potential as a sales and growth driver for your business. Content is critical for the success of your website. It can serve to inform your existing customers, engage with new ones and even make your business more visible to search engines. It’s understandable to think that adding content creation to the list tasks needed to keep your business running could be viewed as an unnecessary burden or distraction from your day-to-day operations.
Here at Jezweb, we have a team of writers and editors to work hand in hand with you and deliver content tailored to boost your brand and your sales, leaving you to focus on the delivery of your product or service to your clientele.
So, what exactly is content and how can it help your website propel your business?
What do we mean by content creation?
The act of developing topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that knowledge accessible to your audience as a blog post, video, infographic, or other content format is what is meant by the term content production.
As part of Jezweb’s comprehensive web development service, content creation is an important driver of your website’s success. Working closely with our team, we can effectively and efficiently provide the words and images needed to ensure brand visibility and customer engagement. Our writers can take away the hassle of you having to generate or flesh out ideas. We can thoroughly research and relay information to your client base and beyond.
The experienced designers at Jezweb are also mindful of how the use of images can help attract customers who tend to ‘skim’ through information. One key image in the right place could be the difference between a sale or a missed opportunity. Combined with the functionality and ease of use of the overall website design, Jezweb has all the bases covered to help turn your web presence into a growth portal for your business.
Talk to our team about adding specialised copywriting services to your website package to optimise your written word online.
What is Search Engine Optimisation?
A key focus of a digital marketing strategy is Search Engine Optimisation (SEO). As experts with a thorough understanding of this essential marketing practice, Jezweb can tailor your content for maximum visibility on search engines. This is vitally important as the higher up search engine rankings your site is, the better your chance of catching the eye of any potential customer.
When was the last time you clicked through to second page of search results? It doesn’t happen often, does it? SEO is a highly specialised strategy that is easier to explain that it is to implement. Here’s a quick overview of how it works:
- We develop content for your company’s website or for any other services that you offer in particular. We place a primary emphasis on ‘keywords’ that are likely to appear in the search that a customer does for the company or service.
- Search engines make use of automated programmes known as bots to collect data, which is then indexed. You will have the best possible chance of organically appearing on the first page of search results if you have a solid understanding of how these bots function as well as the algorithms used by search engines to display search results, your keywords, and any content that you have specifically crafted.
Benefits of a keyworded, optimised website
Having a high search ranking can bring multiple benefits to your business. Obviously being visible to more eyes is a key take-away but there are other advantages too. Having a highly ranked website can help establish the trust and credibility of your brand. You can tailor your content to help drive narrow or niche sales categories by including refined information to hit specific target markets.
Perhaps most importantly, the success of SEO is measurable. Google analytics can provide in depth details of organic page visits and the keywords that drove customers there, another important tool in helping your web presence reach its full potential.
More than words
Another brilliant way to engage with your customers and target market offered by Jezweb is our video production service. This allows the freedom to demonstrate your product or service in a captivating and eye-catching way that can also be used to great effect on social media channels. All stages of production are catered to. Scripting, editing, interviewing, shooting, it’s all handled by our team. Use SEO to draw clients to your website and give them something to look at!
Jezweb has you covered when it comes to content creation
You have put in a lot of effort to get your company up and running, and you are aware that in order to offer yourself the best possible opportunity of future success, you must never take your eye off the ball. It may seem like a no-brainer to have a presence on the web, but just like anything else in business, there is no real value in doing it if it isn’t done effectively.
Jezweb is able to help you make the most of the potential offered by the internet. We begin by learning about your company and your objectives, and then we set to work constructing a website with specialised features to maximise the generation of leads and the rate of growth. We will work with you to drive new business and keep existing clients engaged and informed, utilising the professional content creators that we have available. We will handle all aspects of your digital marketing journey, allowing you more time to concentrate on what you do best.
Whether you’re starting your digital marketing journey or just want to improve what you currently have, our team at Jezweb is here to guide you towards the digital presence your business and brand deserves. To find out more about just what we can do for your business contact our experts today. Call 1300 024 766 or use the contact form online.