Search Engine Optimisation: SEO
Let’s make it easier for potential customers to find you in Google
Jezweb SEO of Newcastle can make your business website more accessible and appealing to customers with our global and local online marketing using Google approved methods.
People go to Google to solve their problems, find products and services and research buying decisions. With our help it can be your website they find more often.
In wanting to grow your business and make more money, you want your potential customer to see your company as a solution when the first local search results appear.
You can buy your way into the first page of Google for your chosen keywords with paid Google Adwords or earn your way to top rankings with a well optimised website and search engine marketing strategy.
You may even choose to do both paid ads and seo. A well built website that ticks all the boxes for search engine optimisation will pay less per click and when coupled with a carefully managed Google Adwords campaign can help you dominate your competitors online and get new enquiries daily.
If you are new to SEO and want to learn more continue reading to get a better understanding of what makes Google tick and how we can help you.
We get you ranking in your area of Google
A good new blog post or two written monthly
Submission and updates to business directories
Links acquired pointing to your website
SEO checkups and optimisation, MOZ reporting
Rank for more keywords and locations
Weekly blog posts and website updates
Paid inbound links and content distribution
Premium and free business directories & more links
SEO checkups and optimisation, MOZ reporting
Confused or not sure what you should do? let’s sit down and review your website and decide on a strategy. Website SEO for Newcastle and the surrounding regions is our speciality. Ask questions contact us for an appointment.
All our SEO clients get monthly activity ranking reports and analytics to see how the work is progressing. SEO is not a quick fix but it is good to see the gradual improvement which motivates further work.
What does an SEO do?
You might be wondering about what actually happens when search engine optimisation is being done, what is the work that we do. There are ongoing improvements to your website and optimisation strategies such as business directories and linking.
Doing a lot of search optimisation and promotion all at once isn’t necessarily the best way to do things, gradual improvement over time, keeping the listings on directories and other platforms updated can work well.
To help spread out the work and the cost but to still be incrementally improving your website and ranking the Jezweb team and our expert helpers work on your online marketing each week in updating your website and directory listings etc
The sorts of things we do can includes new information publishing and improvements like:
- gumtree business or service listings
- update business directory listings such as truelocal, dlook
- pay for some premium listing services on your behalf where we think it makes sense and is good value
- find new ways to get links to your website to improve your google ranking
- add to your google+ local page
- extra pages and new articles written and added to your website
- blog posts published onto your website
- promotional videos made and published to youtube
- publish information to other websites that reference to your site
- add new testimonials to ratings websites
- keyword research to find less competitive phrases
- reviewing google analytics and webmaster tools
- reporting back to you on a regular basis of what has been done
We don’t limit ourselves to these things though. There are new ideas and methods for improving websites and internet marketing each month and we can implement this into your website to get you ranking for more topics, more often in better positions.
Positive reviews and ratings are a form of (relatively) independent validation that your customers are happy and giving good testimonials. A positive review on a website like Word-Of-Mouth-Online (WOMO) is much more credible than a simple testimonial added to your own website. Google combines ratings on verified websites with your Google Local profile to improve your search presence. We will point out where you can get customers to leave reviews and ratings to gain the most benefit.
Here are some examples of adding a business to directories:
There’s a lot to it but we take the process one task at a time and are always looking for new ways to promote your website.
Organic Search Engine Optimisation
As your trusted web designers and search optimisers we will get to know your business and help you grow it by moving your webpage up in the rankings and adding more pages to expand on the keywords that your website can be found for.
The ‘free’ part of Google and positioning your website prominently in the the ‘organic’ search results is the goal of the work to be done on your website. Although we focus on the Google organic search results you will also be found in other search engines. Google search is over 90% of the searching done in Australia and success in Google generally results in pretty similar outcomes in Bing / Yahoo.
Making it easier for people to find your website in the search results by optimising on-page seo factors and incorporating search engine friendly page elements, localisation techniques, links and citations is vital. Adding informative content with suitable semantic language that is worth reading and sharing will help keep people on your website and reading more.
Improving your current position for income generating keywords that are relevant to your services and products will lead to more enquiries.
We will work out a list of possible keywords and work with you to ensure they are suitable. The selection of keywords that you can rank competitively for will lead to cost effective acquisition of leads and conversions.
We will not, under any circumstances, promise you a certain position in search results. And, if any SEO company does, be sure to check Google’s advice on the subject. We can promise you that we will improve website so Google will be sure of your keywords, and appeal to potential customers searching for your products or services.
Website Content is an Important Factor in Search Optimisation
We can add to and improve your website pages to include the keywords that your potential customers have in mind when they are looking for the products and services your business provides. Detailed, interesting, informative content that keeps people on your website and answers their questions is one of the most important aspects of a website that will have long lasting results.
Our professional content writers will instinctively understand the nature of your website, products and services. They can provide fresh high quality articles and content for website pages so that you don’t have to worry about writing.
Blogging for SEO: Writing regular blog posts to widen your keyword targeting and appeal
A blog is a part of your website where new pages (blog posts) are added to increase the authority and depth of your website. The blog posts might not necessarily be a page you want to lead a visitor to when they arrive at your homepage but they are like a fishing hook in Google for a certain topic waiting for the right visitor to come along.
Blog post topics can be anything but a good place to start is with questions such as how do I use this product, or a recently completed project or topic related to your business, products or services. Making use of the questions and topics that are precursors to people becoming customers is a targeted and useful way to get started.
Keeping your blog updated with new great posts on a regular basis takes commitment, good grammar and experience in crafting words to explain concepts and share ideas in an interesting and informative way.
Your website can have regularly added of blog posts that are interesting to read and have a local context. Blog posts that are written specifically for your business, products and services. Google ranks well written pages and posts so that your website can be easily found but pages that are composed in a barely understandable way and have barely any meaning, specifics or informative content will be swept from the Google search results quicker than you can say ‘content marketing’.
The myth of guaranteed number one rankings
You may find supposed SEO gurus who promise Google #1 rankings or claim to have special relationship with Google or guarantee results in a very short amount of time. At Jezweb when we are providing SEO, we don’t make SEO promises that we can’t keep.
No one knows Google’s secret algorithms, but we pay attention to the zeitgeist of SEO, reading blog posts, watching Matt Cutts (Google spam team) videos and paying attention to the changes and new techniques available to optimise a website.
There are many factors affecting a website ranking and Google tracks browsing activity and tries to give each person individualised results anyway so assuming that just because you can find your website on the first or second page does not mean that everyone else sees it there.
It takes time to create a good website, to find and publish quality links, citations and references, earn Google’s trust, build credibility, and produce engaging shareable content. We take our time to do things properly so that we don’t make drastic changes that might appear to Google as a spammy technique.
Google is constantly adapting their algorithm in order to catch those who manipulate their search engine so we think of the humans first, what do your potential customers want and then we make sure that we don’t do things that could be detrimental to your website in the future.
Rankings vs Traffic
Rankings alone are not equivalent to traffic. A high ranking placement in Google is not a guarantee of sales or enquiries. Providing and optimising a range of keywords rather than focusing on just a few is a sound strategy and reduces risk.
Local Maps Optimisation
Detailed review of website pages and correction of any technical SEO issues like title tags, links, images, sitemap etc.
Claiming or creating your Google+ Local and Bing (Maps) page, confirming your address with postcard and pin number, verifying your website connection, adding images, videos, text, keywords and categories.
Google Places for Business is a very important part of Local SEO. While Google provides Places free, if the guidelines are not strictly adhered to, and the listing is not optimised for your keywords and service locations, Google may not approve it.
Name, Address, Phone (NAP) listings on popular business directories and ensuring that contact details match those on your website and Google Maps.
Google collates information from reliable websites and compares the details. If all your information matches in business directories like TrueLocal and review sites like Yelp then your main website will be viewed more favourably by Google.
Minimum monthly optimisation
A sensible minimum per month would be a new page or blog post and some off-site optimisation like business directory listing or a guest link on another website.
Each month if we are providing your seo we will complete tasks that will assist with the optimisation of your website such as submission to a new business directory and acquiring a good link back to your site.
Plus we will monitor your rankings and continue to optimise and improve your website.
We will write and at least one new page or blog post about a relevant keyword to your website.
Any documents, text, images or videos you send us to be published will be added and optimised.
This level of activity a great option for limited budget but beneficial search optimisation if you have a good website and business already but want to keep gradually improving and keeping your competitors on their toes.
A set of Keywords in your city
For example, 5 keywords (phrases) for an electrician focusing on the Maitland City area could be like:
electrician Maitland, electrical services Maitland, electrical contractor Maitland, ceiling fan installer Maitland, Maitland electrical service.