Jezweb, WordPress Website Design and Marketing Experts

Search engine optimisation

Search Engine Optimisation - seo newcastle

Jezweb SEO

Superior sEO services in newcastle and the hunter valley

Get onto the first page of Google for your best converting keywords and phrases so that potential customers find you and enquire before they get to your competitors.

Confused or not sure what you should do with SEO?

Jezweb SEO Newcastle can make your business website more accessible and appealing to customers with online marketing techniques in accordance with the Google Webmaster Guidelines. People often go to Google to solve their problems, find products and services and research buying decisions. With our help it can be your website they find more often.

In the past people would solve their purchase requirements with the yellow pages, now they use Google and other leading websites. The three pillars of current online marketing are Google Adwords, Google Search and Facebook Ads.

You can buy your way into the first page of Google for your chosen keywords with paid Google Adwords and improve the popularity of your website to earn top rankings with a well optimised website and search engine marketing strategy.

Jezweb SEO Newcastle highly recommend a combination of paid Google ads and SEO to get more enquiries. A well built website that ticks all the boxes for search engine optimisation can reduce your cost per click and when coupled with a carefully managed Google Adwords campaign can help you stand out from your competitors online and get new enquiries.

All our SEO clients get monthly activity ranking reports and analytics to see how the work is progressing. SEO is not a quick fix but it is good to see the gradual improvement which motivates further work.

let’s sit down and review your website and decide on a strategy. Website SEO for Newcastle and the surrounding regions is our speciality, contact us for an appointment.

Jezweb's Search Engine Optimisation Services

Rank higher in Google with our Search Engine Optimisation (SEO) services.

SEO requires continuous effort- everyone is fighting for the top spot in Google! Let us help you by completing on-page SEO, keyword research, creating compelling content, backlinks, citations and more to improve your rank in Google (and other search engines). Jezweb provide reports and insights allowing you to measure results.

Got questions about SEO? We have the answers

You might be wondering about what actually happens when search engine optimisation is being done, what is the work that we do. There are ongoing improvements to your website and optimisation strategies such as business directories and linking.Doing a lot of search optimisation and promotion all at once isn’t necessarily the best way to do things, gradual improvement over time, keeping the listings on directories and other platforms updated can work well.

To help spread out the work and the cost but to still be incrementally improving your website and ranking the Jezweb team and our expert helpers work on your online marketing each week in updating your website and directory listings etc.

The sorts of things we do can includes new information publishing and improvements like:

  • gumtree business or service listings
  • update business directory listings such as truelocal, dlook
  • pay for some premium listing services on your behalf where we think it makes sense and is good value
  • find new ways to get links to your website to improve your google ranking
  • add to your google+ local page
  • extra pages and new articles written and added to your website
  • blog posts published onto your website
  • promotional videos made and published to youtube
  • publish information to other websites that reference to your site
  • add new testimonials to ratings websites
  • keyword research to find less competitive phrases
  • reviewing google analytics and webmaster tools
  • reporting back to you on a regular basis of what has been done

Jezweb SEO Newcastle don’t limit ourselves to these things though. There are new ideas and methods for improving websites and internet marketing each month and we can implement this into your website to get you ranking for more topics, more often in better positions.

Search Engine Optimisation - seo newcastle

Positive reviews and ratings are a form of (relatively) independent validation that your customers are happy and giving good testimonials. Though we can’t create positive reviews for you we can help you automate the process of requesting them as part of an email reminder sequence. A positive review on Google Maps (Google My Business) is more credible than a simple testimonial added to your own website. Google combines ratings on verified websites with your Google My Business profile to improve your appearance in search results. We can point out where you can get customers to leave reviews and ratings to gain the most benefit.

SEO is Not a Simple Quick Fix but it can make a big difference to the number of visitors to your website and the keywords you are found for.

There’s a lot to it but Jezweb SEO Newcastle take the process one task at a time and are always looking for new ways to promote your website.

As your trusted web designers and search optimisers we will get to know your business and help you grow it by moving your webpage up in the rankings and adding more pages to expand on the keywords that your website can be found for.

The ‘free’ part of Google and positioning your website prominently in the the ‘organic’ search results is the goal of the work to be done on your website. Although Jezweb SEO Newcastle focus on the Google organic search results you will also be found in other search engines. Google search is over 90% of the searching done in Australia and success in Google generally results in pretty similar outcomes in Bing / Yahoo.

Making it easier for people to find your website in the search results by optimising on-page seo factors and incorporating search engine friendly page elements, localisation techniques, links and citations is vital. Adding informative content with suitable semantic language that is worth reading and sharing will help keep people on your website and reading more.

Improving your current position for income generating keywords that are relevant to your services and products will lead to more enquiries.

We will work out a list of possible keywords and work with you to ensure they are suitable. The selection of keywords that you can rank competitively for will lead to cost effective acquisition of leads and conversions.

Jezweb SEO Newcastle will not, under any circumstances, promise you a certain position in search results. And, if any SEO company does, be sure to check Google’s advice on the subject. We can promise you that we will improve website so Google will be sure of your keywords, and appeal to potential customers searching for your products or services.

Search Engine Optimisation - seo newcastle

Jezweb SEO Newcastle can add to and improve your website pages to include the keywords that your potential customers have in mind when they are looking for the products and services your business provides. Detailed, interesting, informative content that keeps people on your website and answers their questions is one of the most important aspects of a website that will have long lasting results.

Our professional content writers will instinctively understand the nature of your website, products and services. They can provide fresh high quality articles and content for website pages so that you don’t have to worry about writing.

A blog is a part of your website where new pages (blog posts) are added to increase the authority and depth of your website. The blog posts might not necessarily be a page you want to lead a visitor to when they arrive at your homepage but they are like a fishing hook in Google for a certain topic waiting for the right visitor to come along.

Blog post topics can be anything but a good place to start is with questions such as how do I use this product, or a recently completed project or topic related to your business, products or services. Making use of the questions and topics that are precursors to people becoming customers is a targeted and useful way to get started.

Keeping your blog updated with new great posts on a regular basis takes commitment, good grammar and experience in crafting words to explain concepts and share ideas in an interesting and informative way.

Your website can have regularly added of blog posts that are interesting to read and have a local context. Blog posts that are written specifically for your business, products and services. Google ranks well written pages and posts so that your website can be easily found but pages that are composed in a barely understandable way and have barely any meaning, specifics or informative content will be swept from the Google search results quicker than you can say ‘content marketing’.

You may find supposed SEO gurus who promise Google #1 rankings or claim to have special relationship with Google or guarantee results in a very short amount of time. At Jezweb when we are providing SEO, we don’t make SEO promises that we can’t keep.

No one knows Google’s secret algorithms, but we pay attention to the zeitgeist of SEO, reading blog posts, watching Matt Cutts (Google spam team) videos and paying attention to the changes and new techniques available to optimise a website.

There are many factors affecting a website ranking and Google tracks browsing activity and tries to give each person individualised results anyway so assuming that just because you can find your website on the first or second page does not mean that everyone else sees it there.

It takes time to create a good website, to find and publish quality links, citations and references, earn Google’s trust, build credibility, and produce engaging shareable content. Jezweb SEO Newcastle take time to do things properly so that we don’t make drastic changes that might appear to Google as a spammy technique.

Google is constantly adapting their algorithm in order to catch those who manipulate their search engine so Jezweb SEO Newcastle think of the humans first, what do your potential customers want and then we make sure that we don’t do things that could be detrimental to your website in the future.

Rankings vs Traffic

Rankings alone are not equivalent to traffic. A high ranking placement in Google is not a guarantee of sales or enquiries. Providing and optimising a range of keywords rather than focusing on just a few is a sound strategy and reduces risk.

Detailed review of website pages and correction of any technical SEO issues like title tags, links, images, sitemap etc.

Claiming or creating your Google+ Local and Bing (Maps) page, confirming your address with postcard and pin number, verifying your website connection, adding images, videos, text, keywords and categories.

Google Places for Business is a very important part of Local SEO. While Google provides Places free, if the guidelines are not strictly adhered to, and the listing is not optimised for your keywords and service locations, Google may not approve it.

Name, Address, Phone (NAP) listings on popular business directories and ensuring that contact details match those on your website and Google Maps.

Google collates information from reliable websites and compares the details. If all your information matches in business directories like TrueLocal and review sites like Yelp then your main website will be viewed more favourably by Google.

A sensible minimum per month could be a new page or blog post and some off-site optimisation like business directory listings or guest links on another website. Perhaps your business is part of a professional organisation and you can get your website listed on their directory, or maybe you sponsored the local football club and your logo is on their homepage: make sure it links back to your website!

If your website is being actively optimised by Jezweb then each week we will be finding new opportunities for your website to gain better credibility with Google and to gradually outpace your competitors.

Active ongoing optimisation means we are providing your website with SEO and we will complete tasks that will assist with the optimisation of your website such as submission to a new business directory and acquiring a good link back to your site. Plus we will monitor your rankings and continue to optimise and improve your website. Jezweb SEO Newcastle can write new pages and blog posts about a relevant keywords for your website.

Any documents, text, images or videos you send us to be published can be added and optimised. A consistent approach to SEO and a reasonable level of activity over months and years is a great way to ensure a manageable budget and beneficial search optimisation. It is much better to do a smaller but sustained workflow over a long period of time than to burn through a years marketing budget in two months and then do nothing! If you have a well built and technically optimised website with a consistent workflow and competitive business it will help keep your competitors on their toes.

Jezweb's Search Engine Optimisation Services

There are strategies we can employ to help you look up to date in Google and to stand out in the search results when someone sees you in the search engine result pages. The focus areas of this monthly service include:

Google My Business

Updates and additions to your Google My Business (GMB) profile such as adding photos, special offer, event, what’s new, product or news post, correcting opening days and hours for public holidays, respond to reviews. This system relates to your Google Maps presence and provides the information for Googles business directory.

Local Business Directories

Management and improvement to key local business directories and services including Bing Places, Apple Maps, Yelp, TrueLocal and others.

Promote Specials

We will check with you to see if there is a special or offer you want to promote on your website and Google Business that could help to convert more website visitors to enquiries.

Website Updates

If you have extra information like new products or services you would like to add to your website we are happy to publish these for you and gradually enhance your website with client testimonials and new photos.

Review Requests

We can help you get a lot more reviews for your business either by connecting our reputation management system to a cloud service you might use like Xero or a CRM, or you can send us a spreadsheet or list of client email addresses each month that we can upload.

Photos and Videos

We have access to a huge library of stock photos and videos, but we will use as many of your images as we can whether you email, cloud share or we lift them from your social media account.

Search Optimisation

Expanding on the breadth of your website content and obtaining more links to get you more enquiries and increase the trust that Google has in your website.

Blog Posts & New Pages

Creating extra pages on your website to help keep Google coming back for more and ranking your site for extra keywords aside from the primary keyword.


Getting other websites to link back to your website so that it increases your Google ranking.

Marketing Videos

Videos created for your keywords, added to YouTube and linked to and from to increase your video rankings.

Rank Tracking

Monitoring keyword rankings and changes to track how the work we are doing is helping.

Special Strategies

We work out new ways of getting you more easily found in Google and ranking better.

The importance of SEO

SEO, or Search Engine Optimization, is the process of improving the ranking of a website on search engines like Google. A strong online presence is crucial for businesses today, as more and more people are turning to the internet to find products and services.

One of the main benefits of a strong online presence is increased visibility. When a website ranks highly on search engines, it is more likely to be seen by potential customers. This can lead to an increase in website traffic, which in turn can lead to more conversions and sales.

In addition to driving traffic, SEO can also have a positive impact on a business’s bottom line. When a website ranks well on search engines, it can generate more leads and sales, which can lead to increased revenue.

However, it is important for businesses to stay up-to-date with SEO trends and best practices in order to maximise their online presence. Search engines are constantly changing the way they rank websites, so businesses need to be proactive in order to ensure that their website is optimised for search engines.

In summary, SEO is crucial for businesses looking to improve their online presence. A well-optimised website can drive traffic and increase conversions, leading to increased revenue. It is important for businesses to stay up-to-date with SEO trends and best practices in order to maximise the benefits of SEO. By doing so, businesses can effectively compete in today’s digital landscape.

The basics of how search engines work

Search engines are complex systems that are designed to help people find information online. At a basic level, a search engine consists of three main components: a web crawler, an index, and a search algorithm.

The web crawler, also known as a spider or robot, is a piece of software that is used to explore the internet. It follows links from one page to another, and it gathers information about each page that it visits. This information is then used to create an index, which is a database of all the pages that the crawler has visited.

The search algorithm is the most complex part of a search engine. It is a set of rules that the search engine uses to determine the relevance and importance of each page in the index. When a user conducts a search, the algorithm is used to sort through the pages in the index and return the most relevant results.

Overall, search engines use a combination of web crawlers, indexes, and algorithms to help users find the information they are looking for online. By understanding how these components work together, business owners can gain a better understanding of how search engines determine the ranking of their websites.

There are many factors that influence the ranking of a website on search engines. Some of the most important factors include relevance, quality, and user behaviour.

Relevance refers to how closely the content of a website matches the search query of a user. For example, if a user searches for “home renovation tips,” a website that provides information about home renovation would be considered more relevant than a website about travel.

Quality refers to the overall value of the content on a website. Search engines want to provide users with the best possible results, so they use a variety of metrics to assess the quality of a website. These metrics can include things like the amount of time that users spend on the website, the number of other websites that link to it, and the level of engagement on the website.

User behaviour is another important factor that influences search engine rankings. Search engines track how users interact with websites and use this information to determine which websites are the most useful and relevant. For example, if a large number of users click on a particular website after conducting a search, the search engine may conclude that the website is relevant and useful, and it may rank the website higher in future search results.

In addition to these factors, search engine algorithms also take into account the user’s intent when determining the ranking of a website. User intent refers to the reason why a user is conducting a search. For example, a user who searches for “best restaurants in San Francisco” is likely looking for a list of restaurants, whereas a user who searches for “San Francisco restaurant reservations” is probably looking to make a reservation at a specific restaurant. Search engines use user intent to provide the most relevant and useful results to the user.

Overall, search engine rankings are influenced by a variety of factors, including relevance, quality, user behaviour, and user intent. By understanding these factors, business owners can improve the ranking of their websites on search engines.

The importance of identifying and targeting relevant keywords

Keywords are an important part of search engine optimization (SEO) and can have a significant impact on the ranking of a website on search engines. Keywords are words or phrases that are used by users when conducting a search on a search engine.

One of the main ways that keywords influence search engine rankings is by helping search engines understand the content of a website. When a website includes relevant keywords in its content, it helps search engines determine the subject matter of the website. This allows the search engine to match the website with search queries that are related to the website’s content, which can improve the ranking of the website in search results.

Another way that keywords influence search engine rankings is by indicating the relevance of a website to a particular search query. When a user conducts a search, the search engine looks for websites that include the keywords from the user’s search query. If a website includes the keywords that were used in the search query, the search engine will consider the website to be relevant to the user’s search and may rank the website higher in the search results.

Identifying and targeting relevant keywords is an important part of SEO. By understanding which keywords are relevant to their business, website owners can optimise their content to include those keywords and improve their search engine ranking. This can help increase the visibility of their website and drive more traffic to their website.

In conclusion, keywords play a crucial role in search engine rankings. By identifying and targeting relevant keywords, website owners can improve the ranking of their website on search engines and drive more traffic to their website. This can help increase the visibility of the website and improve the chances of converting visitors into customers.

The different types of keywords and their use in SEO

There are several different types of keywords that can be used in SEO, each of which serves a different purpose.

One of the main types of keywords is short-tail keywords. These are keywords that consist of one or two words, and they are often very general. For example, a short-tail keyword might be “shoes” or “travel.” These keywords are often very competitive, as they are used by many different websites.

Another type of keyword is long-tail keywords. These are keywords that consist of three or more words, and they are usually more specific than short-tail keywords. For example, a long-tail keyword might be “men’s leather hiking boots” or “cheap flights to Europe.” These keywords are often less competitive, as they are used by fewer websites.

In addition to short-tail and long-tail keywords, there are also modifiers, which are words that are added to keywords to make them more specific. For example, a modifier might be “best” or “discount,” which could be added to a keyword like “shoes” to create “best shoes” or “discount shoes.” Modifiers can help make keywords more relevant to a particular search query and can improve the ranking of a website on search engines.

Overall, there are several different types of keywords that can be used in SEO. By understanding the different types of keywords and how they can be used, website owners can improve the ranking of their website on search engines and drive more traffic to their website. This can help increase the visibility of the website and improve the chances of converting visitors into customers.