Social media is not going away anytime soon.
Whenever you want to start a business, you need to plan ahead of time about marketing and advertising costs. Word of mouth is not enough, and you need to access different kinds of media outlets such as print, radio and television to gain popularity. If you have a website, you still have to use these forms of media for people to find your page. But today it’s different.
Nowadays, you can spend little to nothing on advertising by simply being active on social media. You can post links in well-known forums and get thousands to millions of visits anywhere in the world.
Social Media’s Reach
According to a study conducted from 2010 to 2017, the use of social media continues to rise yearly at a steady pace. From 970,000 users in 2010 we are expected to have 3.09 billion users by 2021 all across the globe. It’s safe to say that social media is not going away anytime soon.
According to the 2018 Globalwebindex, everyone is slowly turning into social media addicts. The average person spends about two hours and twenty-two minutes on social media. It’s clear proof that the use of social media is slowly getting ingrained into our system. It makes it almost impossible for a good business idea not to take off through the use of it.
In fact, social media use per day is expected to grow even more because of how accessible it is. Almost 95% of social media use comes from mobile apps, because users all over the world tend to scroll on their phones wherever they go.
The use of social media is ever-evolving. It is not just used to connect to old and new friends. It is a means of spreading information. In a Pew Research Centre Survey, reports showed that 68% of adults in the United States learn about the news through social media. Though news is read with scepticism with regard to their authenticity, fake or not, any kind of news can easily reach a wide range of audiences through social media alone.
So, what does this mean for your business? Well, it means free or inexpensive advertising.
Intertwining business and social media
It’s not a new concept. For businesses that have blogs or WordPress on their websites, getting a chance to be seen through social media is a big deal. A lot of big brands use them now, from make-up to clothing, and even in real estate. Why? Because even consumers do.
54% of consumers research products through social media. Products used are rated and shared online to be viewed by millions of people. Customer recommendations then become free advertising over your business, which creates massive traffic to your WordPress site or blog.
It is clear that with a little strategy, you can make social media your best advertising tool for business. Here are a few tips and tricks on how to increase your business patronage:
1. Create a business account on social media platforms.
Online presence creates online following. Consumers, especially those who are a bit more tech savvy, will tend to follow their favourite brands on social media and expect that they would be able to get updates. If you don’t quite have the following yet, social media platforms like Facebook and Instagram have the analytics to direct people to consider taking a look at what you have to offer. If they notice your content and like what they see, they are more likely to follow and to continue following you for possible promotions or updates.
2. Give users a sneak peek into your WordPress site or web design.
What businesses don’t understand is that social media accounts aren’t just there for free marketing and updates. As social media is so accessible to consumers, they trust that they could also depend on the business’ social media accounts for assistance.
90% of people who use social media communicate with businesses through social media to address concerns. 71% of those who had good customer experience would then share them online. Obviously, for any business, social media is a great place to ensure customer care.
3. The platforms are good at presenting what your product can do.
Customers believe in the product when they see that its useful. For businesses, they can showcase this through photos and videos. Photo and video marketing are compelling tools.
They can easily see without effort the effects a product has or what a business can offer, rather than wordy posts. Thus, they are more inclined to share them, especially if the photos or videos are engaging enough. Visuals trigger emotions and other types of responses from consumers which is what businesses look for.
There are so many other things that you can do with such a fluid yet playful platform. What’s interesting about social media is that your advertising success is not solely dependent on budget, but on a business’ creativity and strategy. Any small business can rise up to the occasion by shelling out nothing but time. It will all depend on the company, its demographics, and what experience it can offer its customers. Aside from social media, a compelling and trustworthy looking WordPress website with impeccable web design can add to your business’ image.
Your WordPress Website and Social Media
Social media is not all that there is to advertising. You also have to have a compelling website to show that your business is legitimate and well thought of. A WordPress website can display the image of the company without the fast-paced world of social media scrolling. That is why it is vital that you also devote time to your website.
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If you want a beautiful web design that pairs perfectly with the kind of image you want for your business and social media sites, consider Jezweb!
Jezweb offers services from WordPress website design to content writing, and even search engine optimisation. Let us help you drive traffic to your site. Contact us today for more details.