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What is SEO and do I need it?

What is SEO and do I need it

Are you wondering what SEO is and if it’s something your business needs? Search Engine Optimisation, or SEO, is the practice of optimising your website and its content to improve its visibility and ranking in search engine results pages.

By making your website more visible and attractive to search engines, you can increase the chances that people will find and visit your site, which can lead to more customers and revenue for your business. In today’s digital age, SEO is essential for any business that wants to succeed online. So, if you want to improve your online presence and drive more traffic to your website, you’ll want to consider implementing an SEO strategy.

Search Engine Optimisation, what is it

Search Engine Optimisation, what is it?

You have probably heard the words, search engine optimisation being thrown around, but knowing what it is, and how to implement it into your website is a bit different matter.

SEO as it is often referred to, is a series of different elements that are completed on and off your website to increase traffic and make your website more visible in search engines, such as google.

If it often broken down into a few key areas, keywords, content, off site SEO, rankings, web traffic and domain authority. 

Creating a user-friendly website that targets your audience is one thing but creating a website that targets your audience and is search engine friendly, well that’s a whole new ball game! Here we run through everything you need to know about SEO.

Search engines

Search engines are essentially large databases, they crawl billions of websites, content, and images using a set of algorithms to consider factors such as quality, content, and relevance in order to best answer the question, you have asked. Typing in different keywords and search terms, will allow for a variety of different answers and results to find a website you are looking for.

The end goal for all search engines, is to provide the user with the best answer to their question.

The importance of keywords

The importance of keywords

What are keywords? These are phrases or a set of words that user type into a search engine, when looking for a product, service or answer to a question. Keywords research is required to find out, the current search levels on the areas in which you want your business to rank for. There is little point in adding a keyword to your website is there is no one searching for this term or question. Using browser extension can help detect keywords, and their importance. Including a mixture of short tail and long tail keywords into your content on the website is required to the overall success of a website. You should also make sure that all your pages are optimised, with keywords, titles, and descriptions.

Common examples of keywords could be:

  • Web Designer Newcastle
  • What is SEO?
  • Local Plumber
  • Web Designer Near me
  • How to unblock my drain?

Website content

Your website’s content plays a crucial role in its search engine ranking. When it comes to SEO, the content on your website is like the fuel that powers your search engine rankings. Search engines use algorithms to determine the relevance and quality of your website’s content, and this plays a significant role in how your website ranks in search engine results pages. By creating high-quality, relevant, and valuable content, you can improve your website’s visibility and ranking in search engines. This includes not only the text on your website but also images, videos, and other media. To optimise your website’s content for search engines, it’s important to do keyword research and use relevant keywords throughout your content. You should also make sure that your content is well-written, easy to read, and provides value to your audience. By following these best practices, you can improve your website’s content and boost its search engine ranking

Off-site SEO

Off-site SEO refers to the optimisation of elements that are external to your website and can influence its ranking in search engine results pages. Some examples of off-site SEO techniques include:

  • Link building: This involves getting other websites to link back to your website. These links, also known as backlinks, serve as a vote of confidence for your website and can improve its ranking.
  • Social media marketing: By promoting your website and content on social media platforms, you can increase its visibility and attract more visitors. This can also help improve your website’s ranking in search engines.
  • Online reviews and ratings: Positive reviews and ratings from customers can improve your website’s credibility and increase its ranking in search results.
  • Local SEO: If your business serves a specific geographic area, optimising for local search can help improve your ranking in search results for that area. This can include listing your business on local directories and ensuring that your website includes accurate and consistent information about your business, such as your address and phone number.
  • Brand mentions: Mentioning your brand or website on other websites, even if they don’t include a link back to your site, can improve your ranking in search results. This is because search engines see these mentions as a sign of your website’s credibility and authority.
Website traffic and rankings

Website traffic and rankings

Search engine results page (SERP) or your rankings occurs after a user submits a question to a search engine, and you see a results page. The initial results are paid advertising, once these stop, usually 3 or 4 down, that is when the organic results are displayed. Changes in results are very common and this is because of a variety of factors such as a website’s age, your content and SEO strategy, your competitor’s engaging in SEO, or the search engine changes its algorithm. It is important to remember that rankings are influenced by both internal and external factors and while there are strategies to improve your status, you cannot control your competition or the search engine itself.

Domain authority

A website that has a high domain authority will eventually be ranked higher in the search results, for that dominant keyword, building trust in search engines and other websites. This will boost your authority and creditably, helping you to rank higher than your competitors. Search engines crawl your website all the time, so improving areas such as site speed, and adding more content shows a search engine that the website is well looked after and maintenance and therefore more creditably than others.

So, do I need SEO for my website?

The short answer is yes, you do need SEO for your website. SEO helps improve the visibility and ranking of your website in search engine results pages, which can lead to more traffic, customers, and revenue for your business. In today’s digital age, it’s essential for businesses to have a strong online presence, and SEO is a key component of that. Without SEO, your website may not be seen by as many people, which can limit its potential to reach its target audience and generate leads.

Contact your local SEO experts in Newcastle

Contact your local SEO experts in Newcastle

If you want to improve your website’s ranking and drive more traffic to your site, it’s a good idea to invest in SEO. Jezweb can help you with your SEO efforts by providing expert guidance and services. Our team of SEO professionals have the knowledge and experience to help you develop and implement a successful SEO strategy that will improve your website’s ranking and drive more traffic to your site. Contact us today to learn more about how we can help you with your SEO needs