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The use of Social Media in SEO strategy

The use of Social Media in SEO strategy

As it makes it easier for people to locate your content on the internet, search engine optimisation (SEO) is an essential component of any digital marketing strategy. Your website will receive a greater number of visitors proportionate to how high it ranks on the SERP (search engine results page).

The marketing of social media platforms has become another channel that is very effective in luring people to your website. All of this is dependent on having a powerful social media strategy that drives both brand recognition and return on investment. Making sure that your social media marketing, content marketing, and search engine optimisation strategies all complement each other is the perfect balance in a digital marketing campaign.

The ranking of content on search engine results pages (SERPs) is not directly influenced by social media. Link sharing across social media platforms, on the other hand, boosts brand exposure and has an impact on search engine optimisation.

Social “signals”

Social “signals”

If you have ever liked, shared or hashtagged a post on social media, you have sent a social signal.

Even though social media only has a secondary impact on SERP rankings, it still has the potential to have an impact on SEO due to its ability to direct high-quality traffic to websites and content such as blogs and pages that are focused on campaigns. Customers have the potential to become brand advocates when a company creates high-quality content that resonates with its target audience and provides them with something of value. This audience participates in the content and may then share it with their network of friends and followers. As long as followers continue to derive value from, interact with, and share content, this cycle will continue.

You can gather information about your target audience by using social media platforms to ask questions in the form of posts and polls. You have the opportunity to interact with customers through the comments, thereby gaining insightful knowledge regarding their requirements and preferences (while responding to questions and concerns).

Then, you will be able to put all of that valuable information to use in order to enhance your offering, including the SEO content that you produce and the keywords that you aim to rank for.

When marketing teams distribute content via social media platforms, they have the ability to amplify the posts and reach a greater number of people. Larger audiences can then increase visibility, improve traffic quality, and generate backlinks to relevant websites; these three factors all have an indirect effect on search engine results pages (SERPs).

Driving backlinks

When you publish content to social media using the business page associated with your company, such as on Facebook or Twitter, the total of backlinks to your website will increase proportionally to the number of people who view the content and share it.

In a nutshell, backlinks are links that are found on websites other than yours that link back to your website.

These are identified as inbound links or incoming links, and Google uses them as a ranking signal because other web pages have cited your site for a focus keyword. 

In this scenario, popular websites will provide you with a vote by providing an inbound link back to your website. This vote will ultimately result in an improvement to your site’s rank.

You can get additional backlinks in a variety of ways, one of which is by including links on the websites themselves. The popularity of your valuable content is greatly impacted by the number of social shares it receives.

Building brand recognition

Building brand recognition

In order for your business to grow, it is necessary for more people to be aware of its existence. Whether you run a traditional storefront in your community or an international brand, you won’t be able to attract new clients if they aren’t familiar with your brand.

When it comes to the overall perception of your brand, social media has the potential to play a significant role. When it comes to customer satisfaction, there is a clear correlation between a robust social media presence and direct engagement with consumers on those platforms by businesses.

This has an impact on the emotional tone of mentions of the brand in general, including those in customer reviews and public discussion forums. You want people to talk about the positive interactions they’ve had with your brand, not the negative ones.

Google bases your relevance (or lack thereof) for search queries on a variety of factors, one of which is the number of times your name has been mentioned online. You should strive to maintain a positive tone whenever your brand is mentioned, and social media is an effective tool that can assist you in doing so.

Share your flair

There are many different reasons why people use social media. However, the primary objective of marketers is to increase the number of customers they are able to engage with their marketing message. Growing the number of people who are aware of your brand and generating leads both benefit from expanding your audience.

So how are you going to get the word out about what you have to say if your followers are unable to easily share it? Making it simple for users to share content is helpful in situations like these. Audiences will be more likely to share your content if it contains all of the necessary components, such as social share buttons and persuasive calls to action.

Including these elements on your blog will encourage social sharing, which will result in an increase in the number of people who view it. When you post on social media sites, you should also use calls-to-action to encourage your followers to reshare your posts and spread your content further. Your message will be able to reach more people and you will receive more publicity for your brand if you assist others in sharing content that is either relevant or valuable. It is important to keep in mind that including a call to action is not the only thing necessary to make your content shareable. Make sure the content you create is interesting enough to share. Make it more engaging for your target audience, as well as more appealing and helpful to that audience.

Stay on top of the latest social and SEO strategies with Jezweb

Stay on top of the latest social and SEO strategies with Jezweb

Our team of experts can harness the power of social media to work hand in glove with SEO to drive traffic to your business website. We’ll help you craft fresh, relevant content to help you stand out from the competition, engage with your customers and help you grow into the future. To find out more contact us using this form or call 1300 024 766.