Speaking to Your Target Market

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– And Getting Them to Hear You through the Clutter

The Perfect Social Media Strategy – Only results, Nothing Else!

Advertisers need to now go back to the drawing board and rethink media and communication strategy in completely different ways.

This is particularly relevant in our digitally driven economy.Think about that worldwide, highly successful, cool, drink manufacturer who has managed to get their brand even to the remotest spots on the planet.  Think about how long it has taken them to get there and the logistics of maintaining a ubiquitous brand such as this. The budget for this brand is gargantuan!

The Perfect Social Media Strategy – Only Results, Nothing Else!

A successful media strategy is as complex as the universe and target market research that goes into their successful advertising campaigns is more intricate than any other. The old media and advertising model of utilizing TV along with a press campaign is now antiquated. The holistic approach is the only solution to reap the best results.

So, unless you are in the same league as the biggest brands, you cannot reach everyone.There is more advertising today than ever before and people are bombarded with messages on every conceivable advertising platform.

Target – think like a darts player.  You have three darts.  If they all hit the outside of the board you have wasted your budget.

You need to be more cost efficient in your aim.The objective is to hit the bull’s eye in the middle of the board.

If your media agency is throwing out random darts instead of highly targeted ones, it is time to rethink.

It is crucial to have an agency that can develop a media and communication strategy on a model that is based on a thorough and penetrating understanding of your consumer, insights into their media habits, their likes and dislikes, and their brand consumption behaviours. This is particularly true in today’s multifaceted media marketplace where differentiation is key and where your target market in many instances is communicating back to you.

Although ‘traditional’ media is still very influential, social networks, streaming TV and music channels, YouTube etc. are increasingly important.

You need a fully inclusive media agency that can deliver on all these platforms.

This will save you money and make your brand shine.  It may not be aworld-famous softdrink just as yet, but we are here to help you to reachgreat heights. As a business owner, you should have a clear understandingof your media budget needs. Sometimes, you need absolute professional assistance in order to reach your target market in the most EFFICIENT (maximising the monies spent) and EFFECTIVE(making the message hit home and changing perceptions) way.

As a marketer, you should know that the trick is to be memorable. With the insights and tools, any business ownercan cut through the clutter, in both the most cost efficient and cost effective way.  As far as the target market is concerned, this shouldbe the number one priority.

This is where we come in.

Jezweb is able to help your business grow by truly understanding your brand’s needs and target audience.

After 12 years of operation and having the best professionals in our arsenal, Jezweb is able to offer our clients a holistic, yet individually crafted strategic approach to their communication needs.

Our main services include:

  • Design, Build and Manage WordPress Web Design
  • Mobile Responsive Apps
  • SEO
  • Website Hosting
  • Domain Names
  • Graphic Design
  • E-mail Hosting
  • Content Writing

Within these, we offer expertise in digital and social media, website design, creative writing, graphic design, printing, display banners, video creation and many more tailor-made services that you may require. This allows for a one-stop-shop where your media strategy will be crafted specifically around the needs of your brand.

We, through our expertise in crafting your media strategy, as well as our unparalleled planning and buying techniques, can offer an array of services to ensure your brand is seen, understood, and appreciated.

 

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