Google Business Posts
There’s a feature that Google released to enhance the Google Business settings that gives you the opportunity to add a short news post to the business profile box that often appears when a query that includes your business name is entered. Like this: When you are adding the post you get composing box like the […]
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Optimising a website for niche topics using a portfolio approach
Would you like your website to be found in Google for lots of different keywords? Me too! Who wouldn’t like that. The more a website shows in Google the more likely it is to be found and clicked onto. Invariably that can result in more enquiries and sales. However. It’s not usually going to be […]
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Live web chat with tawk
We’ve been experimenting with live web chat on our site and a couple of client sites and so far it has been a useful option for people to get in touch. Finally we have found a live web chat system that is FREE and GOOD. There is definitely an increase in the use of sms/imessage/facebook […]
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Why Businesses Need Google AdWords to Acquire Customers
Google AdWords is an advertising system designed by Google for online marketing, where advertiser create clickable links or ads and compete to have them appear in Google’s search engine results by submitting certain keywords that expect internet users to use while searching. These ads or links can be to a website, page or e-commerce site, […]
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What is Better for your Business- Snapchat or Instagram
The Role of Social Media in the Betterment of Your Online Business Social Media has grown in popularity in the past few years and it can be said that now, it’s a big part of our life. Social Media platforms such as Facebook, Instagram and Snapchat are rapidly taking over our lives in more ways […]
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The Ultimate Guide to Writing Awesome Blog Posts
Simple Techniques and Secret Tips to Master Writing for the Web We begin with a simple question: When was the last time you looked at a piece of paper to get information? The piece of paper could be a newspaper, a journal, a magazine, or an encyclopaedia. The answer, we guess, is that you probably […]
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Social Media Images with Canva
Visual content has become increasingly more important in the world of social media. From the emergence of Facebook and Twitter, to Instagram and Pinterest, social media users are finding it a lot more engaging to interact using less textual content. This is where social media images come in. In order to share and obtain information […]
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How Digital Technology Is Changing Marketing
There was a time not long ago when the only form of visual advertising available to businesses was print and banner advertising. Then came the more advanced visual media that allowed for the creation of video adverts. For a long time, those were the only effective marketing means available, and businesses had to compete fiercely […]
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What is a Domain Name?
If you have a website, or are thinking of getting one, you have probably heard of a ‘domain name’. A domain name, also known as domain name system (DNS), is a naming system or identification used for IP addresses. If you register a name in the DNS, it automatically becomes a domain name. Choosing your […]
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9 Things You Should Know Before Hiring a Web Designer
In this day and age, the importance of a website to a business is undeniable, and the internet plays such a vital role in the everyday business that if it were to stop the world would come to an absolute standstill. Websites play such a crucial role, in fact, that according to a 2016 study […]
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HTTPS the big switch
A Good Decision for Your Business! Do you sell products online? Do you know an unsecured payment gateway can affect your online business? Without having any protected payment gateway your customers will be worried about getting their details leaked. Yes, client’s apprehensions towards sharing personal details with someone are certain. Although with the introduction of […]
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10 Amazing ways to boost results through Google AdWords
With Google processing 100 million searches a month (average of 40,000 search queries every second) and 89.3% of internet users using Google Search Engine, there is truly something about Google. And the most successful way of earning through Google being Adwords, you can’t miss having a chunk of the pie. Google’s AdWords,the world’s biggest advertiser […]
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25 Amazing Ways to Increase Sales Online
Click Frenzy, the Australian digital shopping day, generated online sales of over $200 million in 2015 and the end-of-the-year holiday sales with Christmas and Boxing Day shopping, surpassed $2.5 billion. Australian online sales are expected to reach approx. $24 billion by 2018. Do these figures take you by surprise? Do you want to join the […]
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How Blog Images Affect your Business
Choose your blog images wisely and earn the benefit driving more traffic to your site. We know what business blogging does to your website. It drives traffic to your site through carefully and strategically placed targeted keywords and social media, and helps convert this traffic into leads and business opportunities. It also helps answer common […]
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Importance of CTA or Call to Action
You have your site set up for your business. In order to drive more traffic to your page, you include business blogs that are relevant to what you offer. These blogs add traffic to your site. But what’s next? You want to convert these visitors into business opportunities. You can do this by having a […]
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What is On-Page Search Engine Optimisation (SEO)?
On-Page SEO (Search Engine Optimisation) is a set of web page optimisation practices that aim to improve your site’s ranking and drive relevant traffic to it. Unlike off-page SEO, which refers to links and external signals, on-page SEO involves optimising the content and the HTML source code of your web page. Factors to consider to […]
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10 Reasons why WooCommerce is the best for eCommerce business
If you are an online merchant at the start of your e-business venture, in need of an easy-to-use content management system that will leave you without objections, consider WordPress. With an astonishing 70% share in the global content management system (CMS) market, it is by far the simplest and most profitable CMS to date. While […]
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Amazon coming to Australia
I’ve been reading a lot about Amazon and trying to work out what the impact could be for businesses in Australia as they build out a presence in distribution and potentially retail that could rival even the largest of our local brands. There has been speculation about Amazon setting up distribution warehouses in Australia since […]
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Selected website builds in 2016
Here is a selection of the websites Jezweb built in 2016. There’s no particular order but it should give you a sense of the variety of styles, colours, approaches and businesses that worked with Jezweb in 2016 to create new websites. F-111 Flight Simulator – www.f-111.com.au Green Planet Plumbing – www.greenplanetplumbing.com.au Leather King – www.leatherking.com.au Sugar Pill – www.sugarpill.com.au […]
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We don’t do any marketing?
Whilst at Walka Miniature Railway, recently I was reminded about the perception of marketing vs advertising. Marketing is all encompassing from product packaging through to delivery. Advertising is a component of marketing. If you feel like nerding out on the difference, have a look at here. From a non-technical perspective and as a conversational point, you could substitute marketing […]
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What is Search Engine Optimisation and why is it so important?
Whether you own a small online business or you’re well expanded in the real world and need proper online placement, you need to make sure that your services are easily found when searched in search engines like Google, Bing, Yahoo! and others. Search Engine Optimisation (SEO) represents the most significant way to be noticed in […]
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21 Reasons Why WordPress is Best for Your Business
WordPress is probably the commonest word you’ll hear when the conversation turns to ‘the best website creation platforms available’. That’s because it has become extremely popular since its inception in 2003, when it rolled out as a blogging platform. It now hosts more than 70 million websites and counting, with a large percentage of them […]
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October 2016 updates from Jezweb
Hi, Jeremy. I’m sure you don’t need me to remind you how quickly the silly season is approaching now too, with shops adorned in red and white with plastic green trees everywhere. Enough said about that for now. With Dave’s help, we are going to be writing at least monthly with news, ideas, and shout outs […]
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What can Bunnings teach us about getting customers in the door?
Driving past Bunnings (and our office) on the way to click and collect groceries, I firmly said no, I will not be lured in today for any spontaneous hardware purchases. I could easily have headed in though and spent time selecting solar powered christmas lights, grabbing a coffee, and ‘window shopping’ for tools. I’ve been thinking about […]
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Beef up your websites Google positions with a portfolio and blogs
Optimising a website for the most important keywords is as relevant as ever. Local businesses such as trades and services are increasingly launching websites with all the usual optimisations of page title, meta description, sub title, alt text and descriptive content. Though that is unlikely to be sufficient to compete in a city where there are […]
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Card reader merchant account with no monthly fees from Square
Is Square is the easiest credit card reader merchant account with no monthly fees you can signup for in Australia? Based on my experience from 2016 and prior years, yes, definitely! If you have ever setup a merchant account with a traditional bank you have no doubt experienced the paperwork and fees charged. If you […]
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How do I clear my web browsers cache
The device you are browsing the web on stores copies of recently accessed files in a cache. Often when a change is made to a website such as replacing an image or adjustments to a page the web browser will not immediately refresh to show the new version. Quick tip cache clear In most computer-based […]
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Google Australia Maps Business Categories
There are hundreds of categories to choose from with the ‘Google My Business’ system in Google Australia. Google has some guidelines on category selection which you can find here: support.google.com/business/answer/3038177 Categories help your customers find accurate, specific results for services they’re interested in. In order to keep your business information accurate and live, make sure that you: […]
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What to prepare for your new website
We build lots of websites for all kinds of people and organisations, yet much of what we need to know is similar regardless of the business, organisation or project. First let me say thank you for the opportunity to assist with the planning of your new website. We’re happy to help with all of this […]
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How clients can choose appointment times in a businesses calendar
Though I usually try and avoid filling a day with appointments so that I can still get other work done there are many businesses where ensuring the efficient allocation of appointment times to fill a day or letting clients book meetings at any time rather than emailing or calling would be quite helpful. Getting started […]
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One column of Google Ads to rule them all
Google Adwords, love it or hate it as you will but it is one of the most important marketing systems the world has ever seen and is a lifeline for many businesses of all sizes. If you have ever used a Google Ads campaign to promote your business or event you have no doubt worked out […]
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Recording a 3 person podcast and video on iPhone
There are particular challenges to filming video and recording audio outdoors such as: background noise and wind bright light, glare and shadows There is nothing that puts people off a video faster than crappy audio. I would go so far as to say you can put up with video that is not brilliant so long […]
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How to create Facebook ads
Facebook Ads can be used to promote your posts to new viewers, get more people to see your Facebook Page, direct them to your website and more. Facebook divide the ad types into the following categories: Boost your posts – Use the Page Post Engagement objective to boost your post. Promote your Page – Use the Page […]
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Create a Google Adwords Campaign
Google Adwords is the closest marketing system we have as a replacement for the old Yellow Pages printed business directory. The mindset of people looking for a problem solving business in the 1990’s in Australia was open the Yellow Pages, find a relevant category, look at the ads, pick a business and call them. This […]
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How to post an ad on Gumtree
Gumtree fills a gap in between ebay ads which are typically created by businesses and facebook buy-sell-swap groups that tend to be localised or special interest. The use of the auction feature which ebay was so well known for has taken a secondary place with items nearly always having a ‘buy now’ option so that you […]
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How to exit a conversation at a networking event
Have you been in this situation before? I have and find it can be slightly awkward at the best of times. Let’s set the scene, there are 20+ people in the room in groups of 2 – 5 people spaced out around the room with 2 – 5m between each. You’re having a reasonable interesting conversation […]
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Gauges instead of Google Analytics
Gauges (get.gauge.es) is a simple, fast, easy to configure website statistics platform that even a complete novice could understand what the numbers and graphs mean. I’ll explain later why we are dropping Google Analytics for Gauges, but first, here are the highlights of Gauges. Gauges Overview The overview is dead simple, it shows at a glance, […]
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Business Referrals for Christmas
Conversations and referrals don’t stop for Christmas. People travel to see families, fill restaurants and clubs with groups lunches and visit parks, beaches and lakes. It’s a social time and though we may not be standing by the pool pitching our services we might still discuss work related topics. Conversations continue As Ivan Misner points out in an article on entrepreneur.com, […]
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7 Ways to Make Public Speaking Easier
Contrary to what some might think speaking in public is a skill that can be practiced and learnt with time. Confidently presenting ourselves, our businesses, our viewpoints helps others understand and learn. As Garr Reynolds of Presentation Zen says: It does not matter if you are the best at what you do or are just […]
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What is a Networking Power Team
In BNI lingo a tight group of businesses that regularly ‘share’ a client is known as a “Power Team”. It is a somewhat unofficial grouping and is invariably fluid in terms of who would be in a power team initially at least and assumes that people with very compatible businesses do want to work together […]
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12 Reasons to Register Domain Names
Extra domain names do not provide clear benefit in search engine ranking. I’ll say it again. DO NOT register domain names to get better ranking in Google. It will not work. Not at all, not even a little bit. A possible exception being if you managed to register or buy something like fish.com but you would still […]
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How can BNI work for you
You’ve joined a BNI chapter? Maybe you are thinking about joining one? Whether you are about to join a BNI chapter or you are a member already. What can you do to get a better outcome from business networking. Not just BNI networking though. These ideas can be applied to any business networking. Arrive early […]
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5 Steps to Receive Specific Referrals
At a business networking meeting such as BNI you will have 60 seconds or less to make a lasting impression during the ‘Sales Manager Minute’. To achieve this, the Sales Manager Minute is divided into 5 steps: Introduction (15 seconds) Focus Area (15 seconds) Story / Testimonial (15 seconds) Call to Action (10 seconds) Memory Hook (5 seconds) […]
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The easy way to promote blog posts
Ideally we would all take the time to manually post announcements for our new blog posts on social media but it is time consuming and for the less popular social media sites no one notices what we post anyway. WordPress blogs promoted on social media Publishing blogs in our WordPress site is terrific for getting […]
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3 Steps to Fix Google Maps Listings
There’s a quick way to suggest changes to a business listing in Google Maps. It’s quite an easy process. Step 1: Locate the business profile in Google Search. Step 2: Scroll down and click on the ‘Feedback’ link. Step 3: Edit the contact details and press submit. Let’s see how well this works with an […]
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4 Easy Steps to Rate a Business in Google
Have you left a positive review for a business on Google? Are there businesses that gave you great service? Were your expectations met and you left happy with your purchase? Did the staff smile and say hello when they served you? Would you like to say thank you in 4 easy steps? It’s so simple to leave a […]
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Never miss a lead from your website again
Do you know which of your advertising is working? Can you listen back on the calls that came through your website last week to see if the new enquiry capture process you put in place is effectively converting a caller to a prospect? You can once you have ReachEdge connected to your website. Uncover once hidden insights about […]
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6 Steps to Create Beautiful Blog Graphics
Last year it dawned on me. I suddenly realised. My blog graphics were boring not beautiful. Our blog post feature images sucked. They were truly terrible. Here is a snapshot of what they looked like when we got rolling on the new jezweb blog last year. Yawn. Did they make you want to click on anything? Didn’t […]
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Website hacked for SEO backlinks
Backlinks (links to ‘your’ website from another) are important as part of an SEO strategy. If the backlinks are on quality websites and have relevant information around them then search engines may rank your website slightly higher in search results. You can EARN backlinks by doing ethical things like: asking a supplier or referral partner to link to […]
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Automate Facebook Likes
You can automate likes from yourself or your business page to your own pages or other pages!!! Step by step guide on how to automate facebook likes 1. Go to Google Chrome 2. Go to facebook and sign in (can do this for your personal and business page ) 3. Open a new tab 4. Copy […]
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How to get your facebook posts seen
Pressing ‘Post’ does not guarantee your post is actually going to be seen. Some posts only make it into a handful of your fans newsfeeds!!! Impossible right?? Unfortunately it’s true… Facebook filters posts based on thousands of criteria – this is called the Facebook Algorithm. They do this, to make sure you are seeing things […]
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Why does Google prefer mobile optimised websites?
A mobile responsive or mobile optimised or mobile friendly website refers to a website layout and page contents that adapt to reduced width displays such as a phone. Rather than having separate individual design elements that are built for a mobile site, responsive design focuses on a core code that aligns and situates itself to flow within […]
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How to create lead generating homepages and other ideas learnt from John Dwyer
If you haven’t heard of John Dwyer (JD) you may be familiar with the advertising work he has done, most notably the ‘get a free holiday with your home loan from the greater’ and the quirky Jerry Seinfeld ads promoting the Greater Building Society which were designed to carve out a profitable customer segment from […]
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