When to Use Facebook and Google Ads Blog
A Guide to the New Online Advertiser So, you know about online ads. You’ve heard them mentioned here and there; you may have even dabbled
Keep up to date on the latest web design, SEO and graphic design ideas
Keep up to date on the latest web design, SEO and graphic design ideas
A Guide to the New Online Advertiser So, you know about online ads. You’ve heard them mentioned here and there; you may have even dabbled
Is it possible to build a successful website with only one or the other? We often hear about copywriting and design when discussing websites and
Preparing your digital marketing strategy for the coming year Online marketing is constantly evolving and that can be both a challenge and an opportunity. In
Want to get found more frequently in web search results and build an online reputation? Here’s how Backlinks, also known as in-bound or one-way links,
How to set up and customise a range of email templates Using WooCommerce For organisations and businesses alike, email forms a critical component of business
Building a shared understanding of your needs, wants, and vision for your website The reasons for working with a web designer are varied. You will
Redirecting, Relocating and Removing Content Have you ever clicked on a link to or on a website, only to be taken to an error page
How to build a website with your developer and what the key stages of website building projects look like on both sides of the table
If you’ve heard of WordPress before, chances are you’ve probably heard of WooCommerce too. It’s a common staple of online web solutions and is well
What is Ecommerce? Ecommerce, electronic commerce or internet commerce, refers to the purchase or sale of goods or services using the internet, and has been around
Product naming for SEO – choosing the right ecommerce product title, why product name is important and why product optimisation matters What is ‘Product Naming’?
How to make your website accessible to anyone, and what are website accessibility standards? You might be asking yourself: what is website accessibility and inclusion?
Boost your website and expand your reach with these website upgrade tips. The World Wide Web is constantly changing, which means that website owners need
With the number of social media and internet users continuing to grow at a rapid rate, a company website is now the most affordable and
Learn about using stock photos responsibly and effectively. A quick keyword search on the internet can yield thousands or even millions of images. However, businesses
Infographics are among the most effective ways to relay factual information. Information Overload? In today’s internet age, people are bombarded with millions of messages, sounds
Everything you need to know about metadata and why it’s important. If you’re new to the wonderful world of websites, you may not have heard
Colour not only adds vibrancy to our daily lives, but it can also have a huge impact on how a person views the world. Colours
Features and Benefits of Elementor Page Builder There are thousands of plugins that will allow the user to add capabilities and functionalities to their website.
The importance of website speeds and Website Optimisation techniques for increasing Google ranking, and how to start maximising your search engine visibility Today, most of
As times changes and people move into the age of a reliance on technology, it’s no surprise that our business marketing strategies do the same.
So, you have just built a shiny new WordPress website. You’re looking at the dashboard and wondering what the ‘plugin’ tab is. For many individuals,
Advantages of keeping your email and web hosting separate Websites and emails work hand-in-hand in streamlining brand promotion and communication. As a New South Wales
In a world where technology is constantly changing and nearly everyone is connected to the internet in some way, shape or form – be that
As COVID-19 is starting to settle down, the effects are very much still being felt by Australian Businesses. The Corona virus radically changed the entire
Artificial intelligence has contributed to machines being able to simulate human skill and lines of thought. Learn here how Google’s artificial intelligence works! When we
WPO is an acronym for the expression “Web Performance Optimization”. It consists of a set of strategies and best practices to improve the performance of
Marketing Analytics is an increasingly valued area. Instead of making decisions based on opinions and intuitions, companies need to analyze performance data for more accuracy
Voice assistants are currently on the rise. After Google, Apple (Siri) and Microsoft (Cortana), Amazon (Alexa) has now also launched its own service. But what are the
Instagram has become the ultimate in social media marketing. Instagram is still one of the most popular apps in 2020, even if the competition TikTok
What to do when someone bids on your company name, where to get information on your rights and how to target your competitors keywords As
Continuing with the summaries about the Inbound Leaders event , this time I bring you the talk about “Influencer Marketing + UGC = Success” , given by Miguel Ángel Trabado ,
Because what you need is to include inbound marketing in your life! First of all, you have to know that inbound marketing is an online marketing technique that
It is possible that when implementing an online marketing strategy, you notice that your leads do not have the appropriate quality, or that the conversion
Whether you’re starting a local pawn shop, a bakery or a plumbing service, there is one thing that’s universal for all kinds of starting businesses
You may not know what it is called, but surely you have used it and that as soon as you read the explanation you will immediately
It is clear that today, social media marketing strategies have a lot of potential for any type of business. But do you know how to plan it? What tools
If you have a company with a certain volume of business, you can use Gmail Ads campaigns to get your products and services to users
How many debates have you come across about the demise of mobile websites at the hands of mobile apps? It is talk of the town
Creating a Fun Networking Event with More Than 50 Attendees A lot of successful business people will agree when we say that networking is one
Are you thinking of starting your own travel blog? The online space may be crowded right now, but you can still stand out if you
Social media is not going away anytime soon. Whenever you want to start a business, you need to plan ahead of time about marketing and
General Notes and Tips from the Australian Blog Writing Style Guide Why Do We Need a Blog Writing Style Guide? The purpose of the blog
Alright, so you’re about to take your first step into the web world, full of complicated things for geeks and the like, but you still
Online spam and scams are rampant nowadays. Unfortunately, there is still no international agency that exists that specialises in dealing with small local problems in
As a business owner, it’s your responsibility to ensure your company is performing at its best and you must be prepared to move with the
While you are geared towards improving your site’s overall search visibility, this can be nearly impossible if you don’t use the right strategies. Since the
A lot of businesses in Newcastle have been able to successfully market their products or services online through apps. With approximately 16 million or 9
Tips and advice on how to stay flexible in a time of change, why the investment is worth it, and what you can start doing
WooCommerce is an e-commerce plugin that is integrated with WordPress. It allows all kinds of online merchants to sell items easily. Best of all, the
SEO stands for Search Engine Optimisation, just incase you haven’t already heard Many business owners who hear about search engine optimisation (SEO) think it’s a
Writing great content is one thing, but writing catchy blog titles is another. Your blog titles represent your image and your brand. They serve as
Google Alerts is a very useful online tool which can be used to manage Social Media content. The great thing about Google Alerts is that
Are Domain Names Important for Blogs? Whether you’re a long running business or a start-up, you know that a blog is a useful tool. It
Making a Killer Call-to-Action Are you looking for more subscribers for your email marketing? Do you need more conversions? Want more people to join in
Chinese domain name and trademark scam are email scams coming from highly urbanised cities and municipalities in China such as Shenzhen and Shanghai. Scammers, purporting
Understanding the Fundamentals of Website Hosting Whether you’re starting out with a small business, wanting to expand an established one, or simply want a platform
The number of Chinese tourists, emigrants and students arriving in Australia every year has been steadily rising and as a result, businesses have been provided
When you’re told that your small business should be publishing blogs on a regular basis, your reaction is likely to be one of dread, and
Why Blog? Why blogging is so popular Are you interested in starting a website for your business or personal brand? Watch this useful 2-minute video
Web has made our life easy; fill the forms online, pay your bills, create accounts, subscriptions and what not. However, it comes at an annoying
Images are commonly added to blog posts since they help these pages look a lot nicer. This is one of the basics in web design.
Sidebars are an essential tool for any site. They contain pieces of useful information and links that help visitors navigate the website easier. Sidebars can
Understanding Email Hosting for Your Business If you’re planning on selling your business in the next few years, you should consider how to manage your
How to create consistent, clear content to achieve your business and marketing objectives If you want to get serious about marketing your business, it’s time
Search Engine Optimisation (or SEO) helps your business in many ways. First, SEO helps increase your company’s visibility on the internet. This happens through the process
Minimalist Website Design Minimal design is clean, elegant, and spacious. Minimalist websites feature few words, powerful images, an elegant layout, and captivating one-liners. Just like
Christmas is under a month away, so it’s time to promote those end-of-year and Christmas sales. It’s also important to capture the attention of visitors
An effective web design provides leverage in marketing and communication. This is why more and more entrepreneurs rely on their digital presence in promoting their brand.
Guest posts can help you reach a wider audience and consequently grow your site visitors. Blogging plays a great role in increasing awareness of your
WordPress has unveiled its latest version, and WordPress 5.0 is a big change to the content management system (CMS). Developers of WordPress 5.0 have been
Are you a start-up business trying to make your way into the industry? Or perhaps you are thinking about upgrading your company brand? When you
Is there a difference between posting a blog and posting an article? If you run a WordPress website, that question might have crossed your mind
2018 has seen a variety of web design trends so far, and we’re bound to see more. From fashion, to interior decorating, to social media,
A website’s design means everything to anyone that wants to get more traffic on their site. Whether it’s for business or for personal use, every
The smartphone and tablet markets have exploded over the last half a decade. Every person in your household now has a mobile device – from
If you have a business that you want others to recognise, you’ll have to put up a website. Having web design and SEO friendly content,
Digital currencies are steadily growing in popularity and in scope, especially in online-based markets. As the currency gains more big-name backing and more stability, bloggers
A pretty website doesn’t always translate to a high-quality website. While web design is crucial in converting your site’s visitors to customers, it’s not enough
The functions of the internet and the websites on it have been through significant advancement in the past years. As a result, website design has
For any business looking to up the ante of their digital marketing strategy, it’s important to deal with someone that can help you manage your
Have you ever experienced hearing your favourite song from a couple of decades ago, and suddenly, you sour mood just evaporated? Or walking down the
Are you looking for an SEO agency in Newcastle or a local digital agency in Newcastle? Does the question of whether to hire a local
HTTPS – “Hypertext Transfer Protocol Secure” HTTPS which stands for “Hypertext Transfer Protocol Secure” was introduced to help get transactions approved online. It opens
Customers are now getting wiser with their purchasing. When it comes to making hotel reservations, they first look for information regarding the experience of former
Local content marketing brings you more benefits than you can imagine. Online content marketing has become one of the most important and powerful marketing strategies
Is your website voice-search friendly? According to a speech given by Behshad Behzadi, Principal Engineer at Google Zurich, at SMX West, voice search is the
The Sweet Spot for a Great Website Design Having a website for your business is almost a necessity, especially now that most consumers and possible
Safe web fonts, google fonts and using other fonts or typefaces Have you ever come across a site online and as soon as you see
Mobile growth and the importance of responsive web design for your business Take a look around. Notice how many people are now using mobile devices
Digital Marketing and SEO Trends Brands need to prepare for in 2017 and beyond The beauty of the internet is that everyone comes to know
– And Getting Them to Hear You through the Clutter The Perfect Social Media Strategy – Only results, Nothing Else! Advertisers need to now go
Optimising a website for niche topics using a portfolio approach Would you like your website to be found in Google for lots of different keywords?
There’s a feature that Google released to enhance the Google Business settings that gives you the opportunity to add a short news post to the
We’ve been experimenting with live web chat on our site and a couple of client sites and so far it has been a useful option
Google AdWords is an advertising system designed by Google for online marketing, where advertiser create clickable links or ads and compete to have them appear
The Role of Social Media in the Betterment of Your Online Business Social Media has grown in popularity in the past few years and it
Simple Techniques and Secret Tips to Master Writing for the Web We begin with a simple question: When was the last time you looked at
Visual content has become increasingly more important in the world of social media. From the emergence of Facebook and Twitter, to Instagram and Pinterest, social
There was a time not long ago when the only form of visual advertising available to businesses was print and banner advertising. Then came the
If you have a website, or are thinking of getting one, you have probably heard of a ‘domain name’. A domain name, also known as
In this day and age, the importance of a website to a business is undeniable, and the internet plays such a vital role in the
A Good Decision for Your Business! Do you sell products online? Do you know an unsecured payment gateway can affect your online business? Without having
With Google processing 100 million searches a month (average of 40,000 search queries every second) and 89.3% of internet users using Google Search Engine, there
Click Frenzy, the Australian digital shopping day, generated online sales of over $200 million in 2015 and the end-of-the-year holiday sales with Christmas and Boxing
Choose your blog images wisely and earn the benefit driving more traffic to your site. We know what business blogging does to your website. It
You have your site set up for your business. In order to drive more traffic to your page, you include business blogs that are relevant
On-Page SEO (Search Engine Optimisation) is a set of web page optimisation practices that aim to improve your site’s ranking and drive relevant traffic to
If you are an online merchant at the start of your e-business venture, in need of an easy-to-use content management system that will leave you
I’ve been reading a lot about Amazon and trying to work out what the impact could be for businesses in Australia as they build out
Here is a selection of the websites Jezweb built in 2016. There’s no particular order but it should give you a sense of the variety
Whilst at Walka Miniature Railway, recently I was reminded about the perception of marketing vs advertising. Marketing is all encompassing from product packaging through to
Whether you own a small online business or you’re well expanded in the real world and need proper online placement, you need to make sure
WordPress is probably the commonest word you’ll hear when the conversation turns to ‘the best website creation platforms available’. That’s because it has become extremely
Hi, Jeremy. I’m sure you don’t need me to remind you how quickly the silly season is approaching now too, with shops adorned in red
Driving past Bunnings (and our office) on the way to click and collect groceries, I firmly said no, I will not be lured in today
Optimising a website for the most important keywords is as relevant as ever. Local businesses such as trades and services are increasingly launching websites with
Is Square is the easiest credit card reader merchant account with no monthly fees you can signup for in Australia? Based on my experience from
The device you are browsing the web on stores copies of recently accessed files in a cache. Often when a change is made to a
There are hundreds of categories to choose from with the ‘Google My Business’ system in Google Australia. Google has some guidelines on category selection which
We build lots of websites for all kinds of people and organisations, yet much of what we need to know is similar regardless of the
Google Adwords, love it or hate it as you will but it is one of the most important marketing systems the world has ever seen
Update for 2019 Rode released the RODECaster Pro in 2018 and it looks like pretty much the solution to the work around i ended up
Facebook Ads can be used to promote your posts to new viewers, get more people to see your Facebook Page, direct them to your website
Google Adwords is the closest marketing system we have as a replacement for the old Yellow Pages printed business directory. The mindset of people looking
Gumtree fills a gap in between ebay ads which are typically created by businesses and facebook buy-sell-swap groups that tend to be localised or special
Have you been in this situation before? I have and find it can be slightly awkward at the best of times. Let’s set the scene,
Gauges (get.gauge.es) is a simple, fast, easy to configure website statistics platform that even a complete novice could understand what the numbers and graphs mean.
Conversations and referrals don’t stop for Christmas. People travel to see families, fill restaurants and clubs with groups lunches and visit parks, beaches and lakes. It’s a social
Contrary to what some might think speaking in public is a skill that can be practiced and learnt with time. Confidently presenting ourselves, our businesses,
In BNI lingo a tight group of businesses that regularly ‘share’ a client is known as a “Power Team”. It is a somewhat unofficial grouping
Extra domain names do not provide clear benefit in search engine ranking. I’ll say it again. DO NOT register domain names to get better ranking in
You’ve joined a BNI chapter? Maybe you are thinking about joining one? Are you aware of the 7 BNI Core Values? Whether you are about
At a business networking meeting such as BNI you will have 60 seconds or less to make a lasting impression during the ‘Sales Manager Minute’.
Ideally we would all take the time to manually post announcements for our new blog posts on social media but it is time consuming and
There’s a quick way to suggest changes to a business listing in Google Maps. It’s quite an easy process. Step 1: Locate the business profile
Have you left a positive review for a business on Google? Are there businesses that gave you great service? Were your expectations met and you left happy
Do you know which of your advertising is working? Can you listen back on the calls that came through your website last week to see if
Last year it dawned on me. I suddenly realised. My blog graphics were boring not beautiful. Our blog post feature images sucked. They were truly
Backlinks (links to ‘your’ website from another) are important as part of an SEO strategy. If the backlinks are on quality websites and have relevant
Pressing ‘Post’ does not guarantee your post is actually going to be seen. Some posts only make it into a handful of your fans newsfeeds!!!
A mobile responsive or mobile optimised or mobile friendly website refers to a website layout and page contents that adapt to reduced width displays such as
If you haven’t heard of John Dwyer (JD) you may be familiar with the advertising work he has done, most notably the ‘get a free
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