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Welcome to our guide on how to increase traffic to your website through organic search results. As experienced search engine optimisation (SEO) strategists at Jezweb, we understand the importance of organic search traffic for businesses in Newcastle and beyond.
In this guide, we will cover a range of topics to help you understand the basics of organic search traffic, as well as advanced techniques for improving your website’s ranking in search engine results pages (SERPs).
But before we dive into the specifics, let’s start by defining organic search traffic and discussing its importance for businesses.
Simply put, organic search traffic refers to the visitors that come to your website from unpaid search results. When someone types a query into a search engine like Google and clicks on one of the non-paid results (also known as “natural” or “organic” results), this counts as organic search traffic.
Organic search traffic is very important. It is often the primary source of website traffic for many businesses. It is typically more targeted and relevant than other forms of traffic. When someone performs a search, they are actively seeking out information or a solution to a problem. As a result, visitors who arrive at your website through organic search are more likely to be interested in your products or services. It can lead to long-term, sustainable growth. Unlike paid search, which relies on continual investments to drive traffic, the benefits of organic search continue long after the initial effort has been put in. By building a solid foundation for your website’s ranking in the SERPs, you can continue to attract organic search traffic for months and even years to come.
It’s important to differentiate between organic and paid search traffic, as the strategies for attracting these two types of traffic are quite different.
Paid search traffic, also known as “pay-per-click” (PPC) traffic, refers to the visitors that come to your website from search engine results pages (SERPs) as a result of clicking on a sponsored ad. With paid search, you bid on keywords and pay for every click on your ad.
In contrast, organic search traffic is free and is driven by the ranking of your website in the SERPs. While it may require more effort to improve your website’s ranking in the organic search results, the long-term benefits are often worth it.
In order to effectively improve your website’s ranking in the organic search results, it’s important to have a basic understanding of how search engines work.
Search engines are designed to help users find relevant and useful information on the Internet. When you type a query into a search engine like Google, it uses algorithms to scour the web and return a list of results that are most relevant to your search.
These results are presented in the form of search engine results pages (SERPs), which list websites and other types of content (such as images, videos, and news articles) that are relevant to your query.
So, how does a search engine determine which websites to include in the SERPs and in what order they should be listed? The process of ranking websites in the SERPs is complex and involves a range of factors, including:
Now that you have a basic understanding of how search engines work and what they consider when ranking websites, let’s take a closer look at some of the key factors that influence search engine ranking.
By understanding how search engines work and what factors influence ranking, you can better optimise your website for the organic search results and drive more traffic to your site. In the next section, we will discuss specific techniques for on-page optimization that can help improve your website’s ranking.
On-page optimisation refers to the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimisation involves both the content of a webpage and the HTML source code.
Title tags and meta descriptions are snippets of text that appear in the SERPs and give users an idea of what a web page is about. These elements play a key role in on-page optimisation and can influence a website’s ranking in the SERPs.
In order to rank well in the SERPs, it’s important to optimise your website’s content for the keywords that users are searching for. This involves incorporating relevant keywords into the body of your webpage’s content in a natural and unobtrusive way. Here are a few tips for optimising your website’s content for keywords:
Header tags (H1, H2, H3, etc.) are used to structure the content on a webpage and give it hierarchy. They are also used by search engines to understand the content of a webpage and determine its relevance to a user’s search. Here are a few tips for using header tags effectively:
A well-structured website with clear and easy-to-use navigation is important for both users and search engines. A website that is easy to navigate is more likely to keep visitors on the site longer and encourage them to explore more pages, which can improve its ranking in the SERPs. Here are a few tips for improving your website’s structure and navigation:
By optimising the individual web pages on your website, you can improve your website’s ranking in the organic search results and drive more traffic to your site.
Off-page optimisation refers to the practice of building high-quality backlinks and promoting a website through social media and online communities to improve its ranking in the organic search results.
Backlinks are links from other websites that point to your website. They are an important factor in search engine ranking and can significantly improve your website’s ranking in the SERPs. However, not all backlinks are created equal. It’s important to focus on building high-quality backlinks from reputable websites, as low-quality backlinks can actually hurt your website’s ranking. Here are a few tips for building high-quality backlinks:
In addition to building backlinks, promoting your website through social media and online communities can also help improve its ranking in the SERPs. By sharing your website’s content on social media platforms and participating in online communities related to your industry, you can drive more traffic to your site and improve its visibility in the SERPs.
If your business serves a local market (e.g., Newcastle), it’s important to optimise your website for local search as well. Local SEO involves optimising your website for keywords related to your business’s location and including local citations (mentions of your business’s name, address, and phone number) on your website and on other websites.
By building high-quality backlinks and promoting your website through social media and online communities, you can improve your website’s ranking in the organic search results and drive more traffic to your site.
Once you have implemented your SEO strategy and begun to drive organic search traffic to your website, it’s important to track and measure your results in order to understand the effectiveness of your efforts and make adjustments as needed.
Tracking your organic search traffic is important for a number of reasons:
There are a number of tools available that can help you measure and track your organic search traffic. Some of the most popular options include:
Once you have set up tracking for your organic search traffic, it’s important to regularly review your results and make adjustments to your strategy as needed. Here are a few key things to look for when analysing your results:
By regularly tracking and analysing your organic search traffic, you can ensure that your SEO efforts are effective and make adjustments as needed to continue driving traffic to your website.
SEO is an ongoing process, and in order to maintain and improve your website’s ranking in the organic search results, it’s important to follow best practices for ongoing success.
Publishing high-quality, informative, and original content on a regular basis is essential for maintaining and improving your website’s ranking in the SERPs. By consistently adding new content to your website, you can signal to search engines that your site is active and relevant, which can improve your ranking.
Search engines frequently update their algorithms, and it’s important to stay up-to-date with these changes in order to maintain your website’s ranking in the SERPs. By keeping an eye on industry news and staying abreast of algorithm updates, you can make sure that your website is in compliance with the latest guidelines and best practices.
In addition to publishing quality content on your website, it’s important to utilise social media and online communities to promote your website and drive traffic to your site. By sharing your website’s content on social media and participating in online communities related to your industry, you can increase your website’s visibility and attract more organic search traffic.
As we discussed in the previous section, it’s important to regularly monitor and analyse your organic search traffic in order to understand the effectiveness of your SEO efforts and make adjustments as needed. By regularly tracking and analysing your results, you can identify areas for improvement and ensure that your website is performing at its best.
By following best practices for ongoing success, you can maintain and improve your website’s ranking in the organic search results and drive more traffic to your site. In conclusion, increasing traffic to your website through organic search results requires a combination of on-page and off-page optimisation techniques, as well as ongoing monitoring and analysis. By following the strategies outlined in this guide, you can improve your website’s ranking in the SERPs and drive more targeted, relevant traffic to your site.
There are a number of steps you can take to optimise your website for the organic search results, including:
Tracking your organic search traffic is important for a number of reasons:
There are a number of ways to build high-quality backlinks to your website, including:
It’s important to focus on building high-quality backlinks from reputable websites, as low-quality backlinks can actually hurt your website’s ranking. It’s also important to avoid using spammy tactics or purchasing backlinks, as these can get your website penalised by search engines.
Yes, promoting your website through social media and online communities can help improve its ranking in the organic search results. By sharing your website’s content on social media and participating in online communities related to your industry, you can increase your website’s visibility and attract more organic search traffic.
Yes, it’s important to stay up-to-date with algorithm changes in order to maintain your website’s ranking in the organic search results. Search engines frequently update their algorithms, and it’s important to make sure that your website is in compliance with the latest guidelines and best practices. By keeping an eye on industry news and staying abreast of algorithm updates, you can ensure that your website is optimised for the most current search algorithms.
It’s important to regularly monitor and analyse your organic search traffic in order to understand the effectiveness of your SEO efforts and make adjustments as needed. This can be done monthly, quarterly, or at a frequency that makes sense for your business. By tracking and analysing your results regularly, you can identify areas for improvement and ensure that your website is performing at its best.
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