On-Page SEO (Search Engine Optimisation) is a set of web page optimisation practices that aim to improve your site’s ranking and drive relevant traffic to it. Unlike off-page SEO, which refers to links and external signals, on-page SEO involves optimising the content and the HTML source code of your web page.
Factors to consider to boost your on-page SEO
On-page SEO begins and ends with the customer’s experience in mind. You have eight seconds to engage your visitor, most websites lose half their visitors within eight seconds of them opening the page, and this is where on-page SEO works
Quality, relevant and authoritative content
High quality, relevant, content is both the backbone and soul of your site. It is what your visitors come for. Content creates a line of communication between you and your visitors. Good, well-constructed, and well-optimised content can boost customer conversion and retention and can create brand awareness. It must be able to drive relevant traffic to your site, which can later be converted to leads.
Your content must be presented in such a way that visitors that come to your site can quickly and easily find what they are looking for. Strategic and efficient web design can help your site achieve this.
Good content must be useful and valuable to your visitors. It must be well-written with your audience in mind, interesting, shareable, linkable, engaging, and optimised for high keyword-volume.
These tags give search engines information about your page. If optimised properly, these tags can help draw traffic to your page.
This is the most important tag on your page. It tells what your page is all about and what it offers. It should be descriptive, but clear and concise. The ideal length if a title tag is 50 – 60 characters. Google will only show the first 60 characters in its search results. Write your title tag in a way that it will stand out and grab your prospective visitor’s attention.
The meta description tells what visitors will see on your page. Search engines scan a site’s meta description to determine its content and match it to the audience that will find value from it. A well-written, well-thought-out meta description should outline what visitors can find on your site.
Use a keyword or two, mention your brand name in a natural manner. This is a welcome banner for your site, so make it attractive. A well-optimised meta description can give your site a competitive advantage against other sites that pop up in the search results.
URL strings should be short and can be read easily. A study conducted by Ahrefs found that shorter URLs tend to rank better. URLs must reflect the hierarchy of information on the page. The information found in the URL is used by search engines to determine a site’s relevance. You’d want your visitors to be able to quickly identify what your page is all about, without seeing incomprehensible numbers and symbols in the URL string.
In a study conducted by Strangeloop Networks, 47% of users expect your web page to load in under 2 seconds. 57% of visitors will abandon your page if it takes 3 seconds or longer to load. Google also recommends that pages must be able to load on mobile devices in 1 second. This will ensure that visitors don’t abandon your page. Design your page in a way that it won’t be too heavy to load quickly.
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