Web Design Trends in 2018

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2018 has seen a variety of web design trends so far, and we’re bound to see more. From fashion, to interior decorating, to social media, businesses adapt to new trends to fit in and, more importantly, to maintain relevance. The same is true for your website. You do not want your website to look like it was built in the 1990s.

For a website to be attractive and successful, it must be relevant and must be something your target customers can relate to. It must be ‘in’. It must speak to its audience. It must be trendy.

If you are planning on setting up a new website or thinking of giving your existing website an overhaul, here are the web design trends you can try.

1. Vibrant colour schemes

Designers in the past stuck with safe and neutral colours for their web design. Now, supersaturated and vibrant shades are the things to try this 2018. More and more web designers are becoming bolder in their approach to colour. Technological advancements in screen monitors allow reproduction of richer colours. Be bold and stand out this 2018.

2. Interactive content

Your customers crave a more personalised experience when they connect with your brand and your content. Interactivity draws people and potential customers in and delivers to them the right product that suits their wants and needs. You can infuse interactivity in your web design through polls, quizzes, and games.

3. Asymmetry and free form

Gone are the days of straight, horizontal headers and banners. Free form is taking centre stage this 2018. Slashes and hard angles give your site an edge, and brutalism allows you to point your visitor’s attention to what you want them to see.

Unique and distinctive ‘broken’ layouts will also be strong in 2018. These unconventional layouts break free from the traditional grid layouts that many sites use. If you want to be experimental, to create fun customer experience, and to set your brand apart, you can opt for this aesthetic style for your site.

4. Custom illustrations

Say goodbye to stock photos. Go with illustrations that are full of personality and character, and tailored for your brand. Playful images add an element of fun to a website, and makes your brand seem more relatable and approachable.

5. Bold typography

Typography is a powerful visual tool. It allows you to convey a powerful message that can evoke the emotions of your site’s visitor. It creates the personality and tone of your site and brand.

Because of the sharper resolutions of screens nowadays, custom fonts are becoming more popular in web designs. Large, bold, and eye-catching custom fonts create a striking contrast to serif headings.

6. Integrated animations

Animation is a great tool to keep visitor engagement. More web designers are moving away from static content as browser technology advances. You can use animations to tell your visitors a story about your brand. Web visitors nowadays have shorter attention spans and instead of writing down how your brand came to be in a long essay, do it in animations instead. Or while your site is loading, you can entertain your visitor with animations to keep them from straying.

Give your Newcastle web design a revamp this 2018. Let Jezweb do it for you!

Here at Jezweb, we understand that your website is a representation of your business or your company online. Our team of expert web designers and WordPress techs are here to help you create the website that will represent your company the way you want.

From WordPress web design and web layout, to animations and digital marketing strategies, we at Jezweb are your go-to guys in Newcastle web design. Call us today!

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