20 Reasons Your Business Website Needs a Blog
When you’re told that your small business should be publishing blogs on a regular basis, your reaction is likely to be one of dread, and questions like: “But who will read it? Where will I find the time to write?” We’re not saying it’s going to be easy, but it will be worth it in […]
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Are Broken Links Hurting Your SEO?
Search Engine Optimisation (or SEO) helps your business in many ways. First, SEO helps increase your company’s visibility on the internet. This happens through the process of getting your web page to the top of search engine rankings which increases the probability of people finding out about your business. When you hire an SEO company, you […]
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Hiring an Employee versus Hiring an SEO Agency
For any business looking to up the ante of their digital marketing strategy, it’s important to deal with someone that can help you manage your website. Ranking higher on search engines and reaching as much customers as possible are two of your most important end goals. However, do reach these goals, you’d need to work […]
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How Does Voice Search Affect SEO?
Is your website voice-search friendly? According to a speech given by Behshad Behzadi, Principal Engineer at Google Zurich, at SMX West, voice search is the fastest growing type of search. In 2014, Google estimated that 55 per cent of teenagers use voice search, and 41 per cent of adults talk to their mobile devices on […]
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What is Search Engine Optimisation and why is it so important?
Whether you own a small online business or you’re well expanded in the real world and need proper online placement, you need to make sure that your services are easily found when searched in search engines like Google, Bing, Yahoo! and others. Search Engine Optimisation (SEO) represents the most significant way to be noticed in […]
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What can Bunnings teach us about getting customers in the door?
Driving past Bunnings (and our office) on the way to click and collect groceries, I firmly said no, I will not be lured in today for any spontaneous hardware purchases. I could easily have headed in though and spent time selecting solar powered christmas lights, grabbing a coffee, and ‘window shopping’ for tools. I’ve been thinking about […]
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Beef up your websites Google positions with a portfolio and blogs
Optimising a website for the most important keywords is as relevant as ever. Local businesses such as trades and services are increasingly launching websites with all the usual optimisations of page title, meta description, sub title, alt text and descriptive content. Though that is unlikely to be sufficient to compete in a city where there are […]
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Website hacked for SEO backlinks
Backlinks (links to ‘your’ website from another) are important as part of an SEO strategy. If the backlinks are on quality websites and have relevant information around them then search engines may rank your website slightly higher in search results. You can EARN backlinks by doing ethical things like: asking a supplier or referral partner to link to […]
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Why does Google prefer mobile optimised websites?
A mobile responsive or mobile optimised or mobile friendly website refers to a website layout and page contents that adapt to reduced width displays such as a phone. Rather than having separate individual design elements that are built for a mobile site, responsive design focuses on a core code that aligns and situates itself to flow within […]
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