Local content marketing brings you more benefits than you can imagine.
Online content marketing has become one of the most important and powerful marketing strategies for many companies. This is true not only for the huge national or global brands, but also for small, local businesses in Newcastle.
Unlike bigger brands who need to use broader content to reach their wider mass audience, local businesses have the advantage of a more specific local content marketing. This means that they can hyper-target their local market, giving information, news, and resources that uniquely suit the needs and demands of the local community.
Time to localise your web content
If you haven’t started a local content marketing campaign yet, it is high time to include it when planning your website design. In this article, we will discuss how local content can boost your local business in Newcastle. We will also discuss some tips on how to improve your local business SEO through local content.
What can you achieve with local content?
There are four main goals that you can achieve using local content. Depending on what you want for your business, there are different types of local content that will target each of these goals. With a well-planned content marketing campaign – alongside an awesome website design – you can achieve all four.
- Attract targeted traffic to your local business.
Your local content has local information that will get the attention of people in your community. This makes it more likely that your target market will visit your website and your business.
- Generate links to your site.
With useful, quality local content, you can be cited in other articles as a resource. Include infographics, guides, studies, statistics, and lists. Having your links in other blogs will help direct possible clients your way.
- Increase social media share.
By creating local content like Top 5 Best Cafes in Newcastle, videos, or topics that are relevant and popular in the community, you will be increasing your “shareability”. Making some noise on different social media platforms will significantly help you attract new customers.
- Improving brand awareness.
Local content is one of the best ways to show who you are and what your business is all about. This is especially true for up and coming small businesses.
Writing effective local content to boost your Newcastle business
When writing local content for your local business in Newcastle, you want to let your market know about your business and what you have to offer. More importantly, you want to increase your ranking in search engines to drive more people to your website.
How should you write your local content to make your website more visible online? Below are some tips.
- Know your target market.
The first important step in writing effective local content is knowing your target market. Write local content that will attract and retain customers. Write your content based on your target consumers’ interests, demographics, location, needs, and demands. By putting out content that your market finds interesting and useful, you are increasing the probability of them visiting your website.
- Optimise your local content by using keywords and location.
If you want to be more visible in search engines, you have to include keywords related to your services and location in your title tags, URLs, H1s, and meta description. This is called On-Page Optimisation. However, avoid overdoing it. Your content should not just be a repetition of your location or keywords.
- Write relevant local topics.
Let’s say you are a new small business offering an excellent product or service, but virtually no one knows it about. They probably won’t be looking you up in Google and other search engines.
What you can do is to write topics that are relevant to the people in your target area – even if it is not directly related to the business you are offering. Write about local celebrities, sports, directions, Top 10 lists, and local events.
By writing such local content, you are drawing online traffic in from that specific area. Those who haven’t heard of your business will find their way to your website. Hopefully, they’ll be interested in your services and products.
- Include other local businesses in your local content.
Mentioning other local businesses in your content is a great way to get other non-competitor business owners to promote you. By including them in your local content, you are, in a way, promoting them without a catch.
They may then think of placing a link to your articles in their own websites and social media page. This could help you build rapport with other local businesses in the area.
Monitor the success of your local content marketing
After putting out some local content it would be a good idea to see if it is delivering the results that you want. Using Google Analytics, among other tools that measure social shares, you can find out if your local content is effective in driving traffic to your page. You can use the information from this to discover which content is working and which is not helping you.
Writing relevant and useful local content that specifically targets your local audience will surely boost your online traffic and improve your SEO. By having a great website design and putting out quality content, you will be attracting new clients and keep existing customers returning to your site.