Portfolios for Niche Topic Optimisation

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Portfolios for Niche Topic Optimisation

Optimising a website for niche topics using a portfolio approach Would you like your website to be found in Google for lots of different keywords? Me too! Who wouldn’t like that. The more a website shows in Google the more likely it is to be found and clicked onto. Invariably that can result in more […]

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Google Business Posts

September 8, 2017 Search Marketing

There’s a feature that Google released to enhance the Google Business settings that gives you the opportunity to add a short news post to the business profile box that often appears when a query that includes your business name is entered. Like this: When you are adding the post you get composing box like the […]

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What can Bunnings teach us about getting customers in the door?

November 15, 2016 Blogging, Search Marketing

Driving past Bunnings (and our office) on the way to click and collect groceries, I firmly said no, I will not be lured in today for any spontaneous hardware purchases. I could easily have headed in though and spent time selecting solar powered christmas lights, grabbing a coffee, and ‘window shopping’ for tools. I’ve been thinking about […]

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Beef up your websites Google positions with a portfolio and blogs

October 29, 2016 Blogging, Search Marketing

Optimising a website for the most important keywords is as relevant as ever. Local businesses such as trades and services are increasingly launching websites with all the usual optimisations of page title, meta description, sub title, alt text and descriptive content. Though that is unlikely to be sufficient to compete in a city where there are […]

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Google Australia Maps Business Categories

August 5, 2016 Search Marketing

There are hundreds of categories to choose from with the ‘Google My Business’ system in Google Australia. Google has some guidelines on category selection which you can find here: support.google.com/business/answer/3038177 Categories help your customers find accurate, specific results for services they’re interested in. In order to keep your business information accurate and live, make sure that you: […]

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Create a Google Adwords Campaign

February 15, 2016 Marketing, Search Marketing

Google Adwords is the closest marketing system we have as a replacement for the old Yellow Pages printed business directory. The mindset of people looking for a problem solving business in the 1990’s in Australia was open the Yellow Pages, find a relevant category, look at the ads, pick a business and call them. This […]

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3 Steps to Fix Google Maps Listings

October 4, 2015 Search Marketing

There’s a quick way to suggest changes to a business listing in Google Maps. It’s quite an easy process. Step 1: Locate the business profile in Google Search. Step 2: Scroll down and click on the ‘Feedback’ link. Step 3: Edit the contact details and press submit. Let’s see how well this works with an […]

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4 Easy Steps to Rate a Business in Google

Have you left a positive review for a business on Google? Are there businesses that gave you great service? Were your expectations met and you left happy with your purchase? Did the staff smile and say hello when they served you? Would you like to say thank you in 4 easy steps? It’s so simple to leave a […]

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Website hacked for SEO backlinks

September 26, 2015 Search Marketing

Backlinks (links to ‘your’ website from another) are important as part of an SEO strategy. If the backlinks are on quality websites and have relevant information around them then search engines may rank your website slightly higher in search results. You can EARN backlinks by doing ethical things like: asking a supplier or referral partner to link to […]

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Why does Google prefer mobile optimised websites?

April 1, 2015 Search Marketing

A mobile responsive or mobile optimised or mobile friendly website refers to a website layout and page contents that adapt to reduced width displays such as a phone. Rather than having separate individual design elements that are built for a mobile site, responsive design focuses on a core code that aligns and situates itself to flow within […]

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