Let’s make it easier for potential customers to find you in Google
Jezweb SEO of Newcastle can make your business website more accessible and appealing to customers with our global and local online marketing using Google approved methods.
People go to Google to solve their problems, find products and services and research buying decisions. With our help it can be your website they find more often.
In wanting to grow your business and make more money, you want your potential customer to see your company as a solution when the first local search results appear.
You can buy your way into the first page of Google for your chosen keywords with paid Google Adwords or earn your way to top rankings with a well optimised website and search engine marketing strategy.
You may even choose to do both paid ads and seo. A well built website that ticks all the boxes for search engine optimisation will pay less per click and when coupled with a carefully managed Google Adwords campaign can help you dominate your competitors online and get new enquiries daily.
If you are new to SEO and want to learn more continue reading to get a better understanding of what makes Google tick and how we can help you.
Organic Search Engine Optimisation
As your trusted web designers and search optimisers we will get to know your business and help you grow it by moving your webpage up in the rankings and adding more pages to expand on the keywords that your website can be found for.
The ‘free’ part of Google and positioning your website prominently in the the ‘organic’ search results is the goal of the work to be done on your website. Although we focus on the Google organic search results you will also be found in other search engines. Google search is over 90% of the searching done in Australia and success in Google generally results in pretty similar outcomes in Bing / Yahoo.
Making it easier for people to find your website in the search results by optimising on-page seo factors and incorporating search engine friendly page elements, localisation techniques, links and citations is vital. Adding informative content with suitable semantic language that is worth reading and sharing will help keep people on your website and reading more.
Improving your current position for income generating keywords that are relevant to your services and products will lead to more enquiries.
We will work out a list of possible keywords and work with you to ensure they are suitable. The selection of keywords that you can rank competitively for will lead to cost effective acquisition of leads and conversions.
We will not, under any circumstances, promise you a certain position in search results. And, if any SEO company does, be sure to check Google’s advice on the subject. We can promise you that we will improve website so Google will be sure of your keywords, and appeal to potential customers searching for your products or services.
Search Engine Optimisation is designed to get you more customers, ask us how: 02 4951 5267
Claiming or creating your Google+ Local and Bing (Maps) page, confirming your address with postcard and pin number, verifying your website connection, adding images, videos, text, keywords and categories.
Google Places for Business is a very important part of Local SEO. While Google provides Places free, if the guidelines are not strictly adhered to, and the listing is not optimised for your keywords and service locations, Google may not approve it.
Name, Address, Phone (NAP) listings on popular business directories and ensuring that contact details match those on your website and Google Maps.
Google collates information from reliable websites and compares the details. If all your information matches in business directories like TrueLocal and review sites like Yelp then your main website will be viewed more favourably by Google.
Positive reviews and ratings are a form of (relatively) independent validation that your customers are happy and giving good testimonials. A positive review on a website like Word-Of-Mouth-Online (WOMO) is much more credible than a simple testimonial added to your own website. Google combines ratings on verified websites with your Google Local profile to improve your search presence. We will point out where you can get customers to leave reviews and ratings to gain the most benefit.
SEO Localisation: $695 inc GST
SEO Essentials: multi-page detailed optimisation
Optimisation of up to 25 website pages including editing of page titles, meta descriptions, image text, headings, text formatting, intra-linking and text content by our seo experts for maximum on-page ranking potential.
Google is focused on user experience; their Quality Guidelines mandate websites that are streamlined for searching, reading, are functional, updated, and relevant
SEO On-Page Essentials: $990 inc GST
SEO Content: more pages and media for your website
Content bulking for your website incorporates writing of at least 50 pages of 500 words or more, plus for each page a powerpoint and pdf slide set, up to 4 related images, audio reading of the text and a music slide video.
By adding lots of detailed content with a variety of media to pages on your website we are widening the keyword base and potential appeal to readers and search engines looking to index new content.
SEO Content: $POA depends on industry and topics
SEO Gradual: Ongoing improvements to your website and optimisation strategies
Doing a lot of search optimisation and promotion all at once isn’t necessarily the best way to do things, gradual improvement over time, keeping the listings on directories and other platforms updated can work well.
To help spread out the work and the cost but to still be incrementally improving your website and ranking the Jezweb team can spend up to 3 hours each week updating your website and directory listings etc
The sorts of things we would do would include a spread of new information publishing and improvements like:
- add gumtree listings and add and update other business directory listings such as truelocal, dlook
- pay for some premium listing services on your behalf where we think it makes sense and is good value, eg hipages,
- find new ways to get links to your website to improve your google ranking
- add to your google+ local page
- extra pages and new articles written and added to your website
- blog posts onto your website
- short promotional videos made, added to youtube, linked to your website
- publish information to other websites that reference to your site
- add new testimonials as you receive them
- help you to get testimonials from clients that people add to the internet for you
- keyword research, reviewing google analytics and webmaster tools for optimisations
- reporting back to you on a regular basis of what has been done
We won’t limit ourselves to these things though. There are new ideas and methods for improving websites and internet marketing each month and we can implement this into your website to get you ranking for more topics, more often in better positions.
We’ve documented four of the processes of an example of the work that can be done so that you can see approximately what was involved in each:
That’s a sample of what I would like to do going forward to help you in a more predictable way.
SEO Gradual Pricing
Weekly service of up to 3hrs is $129 per week
or same weekly service of up to 3hrs for $524/mo (save $500/yr)
The SEO Gradual service can be provided at ‘half pace’ i.e. up to 1.5hrs/wk if you prefer to spread the cost over a longer period and is then $129/fortnight.
Website Content is an Important Factor in Search Optimisation
We can add to and improve your website pages to include the keywords that your potential customers have in mind when they are looking for the products and services your business provides. Detailed, interesting, informative content that keeps people on your website and answers their questions is one of the most important aspects of a website that will have long lasting results.
Our professional content writers will instinctively understand the nature of your website, products and services. They can provide fresh high quality articles and content for website pages so that you don’t have to worry about writing.
SEO Blogging: Writing regular blog posts to widen your keyword targeting and appeal
A blog is a part of your website where new pages (blog posts) are added to increase the authority and depth of your website. Blog post topics can be like questions such as how do I use this product, or a recently completed project or topic related to your business, products or services. Keeping your blog updated with new great posts on a regular basis takes commitment, good grammar and experience in crafting words to explain concepts and share ideas in an interesting and informative way.
Your website can have regularly added of blog posts that are interesting to read and have a local context. Blog posts that are written specifically for your business, products and services. Google ranks well written pages and posts so that your website can be easily found but pages that are composed in a barely understandable way and have barely any meaning, specifics or informative content will be swept from the Google search results quicker than you can say ‘content marketing’.
Ready to find out how we can get you more clients?
Do not ask for guaranteed number one positions or certain numbers of keywords ranking
You will find thousands of SEO gurus on the web who promise Google #1 rankings or have special relationship with Google or guarantee results in a very short amount of time. At Jezweb when we are providing SEO, we don’t make SEO promises that we can’t keep.
No one knows Google’s secret algorithms, but we are reading daily and paying attention to the changes and new techniques available to optimise a website. There are many factors affecting a website ranking and Google tracks browsing activity and tries to give each person individualised results anyway so assuming that just because you can find your website on the first or second page does not mean that everyone else sees it the same way.
It takes time to create a good website, to find and publish quality links, citations and references, earn Google’s trust, build credibility, and produce engaging shareable content. We take our time to do things so that we don’t make drastic unusual changes that might appear to be out of character for a business which could concern Google. Google has changed their algorithm so many times in order to catch those who manipulate their search engine so we just don’t do any silly things that will be detrimental in the future.
Rankings alone are not equivalent to traffic and basing your entire marketing plan on search result ranking is not a stable idea. Providing and optimising a wide range of keywords using the best avenues for traffic gives you the most firm foundation on which to build your business on the web.
The end game is a successful SEO venture which measures metrics, that includes an increase in search engine traffic and the resulting conversions. Do SEO the safe way with Jezweb SEO, or from any location you desire.