Let’s make it easier for potential customers to find you in Google.

Jezweb SEO of Newcastle can make your business website more accessible and appealing to customers with our global and local online marketing using Google approved methods.

People go to Google to solve their problems, find products and services and research buying decisions. With our help it can be your website they find more often.

In wanting to grow your Newcastle business and make more money, you want your potential customer to see your company as a solution when the first local search results appear.

There are three pillars to succeeding in Google:

  1. Search Results Ranking: Organic Search Engine Optimisation (Search Results SEO)
  2. Paid Advertising (Google Pay-Per-Click Ads)
  3. Well designed, optimised website with detailed information.

If you are well versed in search engine optimisation or short on time; skip to the Jezweb promise or our SEO pricing. If you are new to SEO, continue reading to get a better understanding of how we can help you. Or call our office on 02 4951 5267 to make an appointment and discuss your business and website marketing.

Organic Search Engine Optimisation

Our SEO experts will get to know your business and help you grow it by moving your webpage up in the rankings and adding more pages that will also rank globally and/or locally, including Google Places and Google Maps.

Known as Organic SEO or Free Advertising through the search engines, our main focus is Google organic search results, but you will also be found in other search engines and directories. Our techniques are designed to incorporate the most important organic SEO factors.

Our SEO specialists will improve the visibility of your website by optimising on-page factors and incorporating search engine friendly page elements, localisation techniques and citation optimisation, and by adding content that is socially shareable that includes use of semantic language. Every aspect of your website is considered for optimum results.

Improving your current position for income generating keywords that are relevant to your services and products will lead to more enquiries.

We will work out a list of possible keywords and work with you to ensure they are suitable. The selection of keywords that you can rank competitively for will lead to cost effective acquisition of leads and conversions.

Website Content is an Important Factor in SEO

We will tweak and improve your landing pages to include the keywords with content that will convert to customers. Content is one of the most important aspects of a website.

Our professional content writers will instinctively understand the nature of your website, product and service. They can provide fresh high quality articles and content for website pages.

Local Newcastle SEO and other region local search rankings

Google Places for Business is a very important part of Local SEO. While Google provides Places free, if the guidelines are not strictly adhered to, and the listing is not optimised for your keywords and service locations, Google may not approve it.

We will get you verified for your Google Places listing for Newcastle SEO or other service areas. If you have had trouble getting your Places approved, we can help.

Citations Affect Google Places

What makes Google Places tick so you can get that almighty click? Is your business getting full benefits from accurate citations?

google places seo listing

Social Media Platforms

In addition to local SEO, our experts will optimise web platforms for content and keywords where you may be a member; Google Mapmaker, Google Panoramio, Google Plus, Facebook, Twitter, Flickr, You Tube, Pinterest to name a few.

Jezweb experts can localise these platforms to include Newcastle SEO efforts, or any area which you service. If you are a global market provider, we can optimise for that too. In an extended SEO off page effort, we can claim your pages or set up entirely new accounts.

Global & Local Reviews, Testimonials & Citations

Google scrapes information from other websites and often compares information for accuracy. They want to confirm that all your information matches in business directories, phone directories, such as Yellow Pages, review sites such as Yelp and many more. This is a very important aspect of getting you Google Places verified and ranking well.

The larger your consistent foot print on the web, the better. We will help you with your citations and create related back-links, increase traffic, and widen your marketing environment.

Managing your reputation online

Ideally your customers are always happy and giving good testimonials but sometimes, through circumstances outside your control there will be negative feedback posted about your business online.

An upset customer can leave damaging comments in forums, directories, review websites and on Facebook or Twitter. Restaurants, accommodation providers and other experiential businesses must be extra vigilant to deal with any complaints or problems before they end up online.

It’s understandable that your potential clients may be swayed by a negative review so if one does get published we can help you deal with it. Part of our SEO advice can include, Reputation Risk Alerts. We can notify you of comments about your business online so you can respond to them appropriately.

If you would like phone calls from prospects, submitted enquiry forms, an increase in product purchases, or clientele for your services, then our whole of website approach to SEO will ensure your website is at peak performance.

SEO Compliments Pay Per Click Marketing

Adwords is a pay per click campaign that is complimented by SEO optimisation. While your website SEO optimisation is under-way and rising in the rankings, an Adwords campaign can speed up the traffic to your website.

A well managed and efficient Adwords campaign united with a well optimised website will reduce your advertising costs and give your website a boost in traffic.

Our Adwords campaign experts will vigorously review your website content, analyse your competitors, and tweak your pages to match the keywords used–this is the secret to lowering your campaign costs. Adwords can improve traffic and conversions and give a noticeable boost to your business while using your business web marketing dollars efficiently.

Mobile Technology & Search Results

With the advent of mobile and smart phones, local search is increasingly important and when it comes to conversion of visits to enquiries, local mobile search is proving to be a revenue avenue that can no longer be ignored.  On a global scale, search by mobile use has increased yearly. Microsoft and Google are merging mobile and desktop technology into single search platforms.

  1. We can provide quality content to help Google find out what your site is about and to make your website available for more search terms, as well as draw traffic to by using interesting articles placed in social  sites.
  2. Through the improvements made with SEO, if you follow our advice and work with us to improve the content of your website, you will gain a better outcome for your business website.
  3. When it comes to SEO, Google is focused on user experience; their Quality Guidelines mandate websites that are streamlined for searching, reading, are functional, updated, and relevant–which is accomplished with our business web marketing SEO packages.
  4. SEO will increase targeted traffic with potential clients who not only discover your website, but who are interested in, and looking for your products and services. You will get more enquiries more often.
  5. Professionally written high quality CONTENT and SOCIAL media are 2 of 4 important factors in ranking on Google. Businesses must take these aspects of website optimisation seriously for the best web marketing results.

If you are launching a new business, have a website that has not had much luck with the search engines, or have a website that was penalised by the recent Google changes, we can help. Save yourself and your company from the experience of confusion and information overload while attempting DIY web marketing skills.

Let our experienced crew at Jezweb handle all of your Internet marketing chores, while you concentrate on what’s most important to you, your successful business. In addition to providing hundreds of Newcastle businesses build, write and optimise their website SEO strategies, we also have many clients in the Hunter Valley area: Maitland, Lake Macquarie, Central Coast, Port Stephens, Griffith; including Sydney, Brisbane, Southern Queensland, Fraser Island, Harvey Bay, Dandenong Ranges in Victoria, we can help you where ever you may be. Ask Jezweb to configure your website for the best SEO strategy.

The Jezweb Newcastle SEO Promise

We will not, under any circumstances, promise you a certain position in search results. And, if any SEO company does, be sure to check Google’s advice on the subject. We can promise you that we will give your website every possible improvement so it will rank for your keywords, and appeal to potential customers searching for your brand, products or services.

You can rest assured that we pay attention to many factors that other SEO companies miss. For example, Google is known to take liberties with the description snippet on your web page offered in the search results. In addition to the code and words on your web page, Google often scrapes data from the web and can replace your web page description and titles in the search results with what they find around the web. Since the snippet is one of the most important factors in how searchers choose which page to visit from search results, our strategy includes methods to counter this effect.

Our Newcastle SEO experts will cover the following optimisations:

  1. We follow all of Google guidelines to the tee.
  2. Remove bad linking, that may have affected your website in the past.
  3. Optimise your website for every on page factor that Google mandates in a quality website.
  4. Intensive keyword research locating the best terms, including local terms, that your website can compete in.
  5. Mobile responsive conversion optimisation.
  6. Page code optimisation and minimisation.
  7. Add local tagging, meta tags and descriptions, and schema tags that Google indexes.
  8. Google Analytics to track everything that happens on your website.
  9. Reduce the bounce rate, meaning people will stay on the site longer and be more engaged.
  10. Guide you in finding quality inbound and outbound links.
  11. Tweak website performance and streamline page content.
  12. Ensure the relevance of your website for the keywords targeted.
  13. Acquire citations and links that will help with ranking in relevant directories.
  14. Add you to all the Maps: Google Local Places, Mapmaker, Panoramio and Bing Maps.
  15. Optimise your videos and images with SEO approved keywords for search.
  16. Add your images to websites like Panoramio and Flickr, and videos to You Tube and Vimeo, including keyword intensive descriptions relevant to your website and industry.
  17. Connect your sitemap to Google and Bing.
  18. Reference and link to your social media profiles.
  19. Give you ideas for link bait content and provide some for you.
  20. Interrogate your competitors websites to see what they are doing.
  21. Research your local competitors to identify attack and defensive strategies.
  22. Tweak the content on your website to reduce Google Adwords click cost.
  23. Add to your web page content to enhance local SEO.
  24. Track your reputation and alert you to any unhappy commenting on the web–Reputation Alerts.
  25. Stay abreast of the frequent changes to Googles algorithm to get the best possible ranking for all your SEO efforts.

You will find thousands of SEO gurus on the web who promise Google #1 rankings or have special relationship with Google or guarantee results in a very short amount of time. At Jezweb Newcastle SEO, we don’t make SEO promises that we can’t keep.

No one knows Google’s secret algorithms, but we are on top of every change and every new option Google offers. Depending on the depth of SEO package you select, know that we work every effort to the max and that it takes time to earn high quality links, earn Google’s trust, build credibility, and produce engaging shareable content. Sudden rankings put Google on alert; one of the many reasons why Google has changed their algorithm so many times in order to catch those who manipulate their search engine.

Rankings alone are not equivalent to traffic and basing your entire marketing plan on search result ranking is not a stable idea. Providing and optimising a wide range of keywords using the best avenues for traffic gives you the most firm foundation on which to build your business on the web.

The end game is a successful SEO venture which measures metrics, that includes an increase in search engine traffic and the resulting conversions. Do SEO the safe way with Jezweb Newcastle SEO, or from any location you desire.

Jezweb SEO Price Structure

SEO Review: analyse your website seo

Overview of your website seo ranking, comparison to competitors, linking profile, seo spam check, Google local optimisation, keyword possibilities and search frequency.

General recommendations and suggestions on improving your website ranking and optimisation.

SEO Review: $99 inc GST

SEO Local: optimisation of Google+ and NAP

Claiming or creating your Google+ Local page, confirming your address with postcard and pin number, verifying your website connection, adding images, videos, text, keywords and categories.

Name, Address, Phone (NAP) report on consistency on popular business directories.

Top business directory profile checks and optimisation ensuring that contact details match those on Google+ Local.

Homepage and contact checks for locally relevant keywords, contact details and schema.org meta.

SEO Local: $495 inc GST

SEO Home: targeted homepage optimisation

Detailed report compiled specifically for your website with recommendations, areas of concern, opportunities for improvement and suggestions on what to do to improve your website seo ranking.

Optimisation of your homepage including editing of the page title, meta description, image text, headings, text formatting, intra-linking to other pages improved by our seo experts for maximum on-page homepage ranking potential.

5hrs of our seo experts time will be dedicated to your website and rankings.

SEO Homepage: $330 inc GST

SEO Essentials: multi-page detailed optimisation

Detailed report compiled specifically for your website with recommendations, areas of concern, opportunities for improvement and suggestions on what to do to improve your website seo ranking.

Optimisation of up to five website pages including editing of page titles, meta descriptions, image text, headings, text formatting, intra-linking and text content by our seo experts for maximum on-page ranking potential.

15hrs of our seo experts time will be dedicated to your website and rankings.

SEO Essentials: $770 inc GST

SEO Cleansing: complete optimisation overhaul

Typically this will include the following, but we will tailor it to do what will work best for your website, business and where you are up to with your rankings and optimisation.

Detailed website seo report compiled specifically for your web presence with recommendations, areas of concern, opportunities for improvement and suggestions on what to do to improve your website seo ranking.

Keyword viability review, what keywords and phrases to aim for and probably outcomes.

Optimisation of up to twenty five website pages including editing of page titles, meta descriptions, image text, headings, text formatting, intra-linking and text content by our seo experts for maximum on-page ranking potential.

Content bulking to strategically add extra original text to your newly optimised pages ready for indexing.

Google Places Local profile completion and optimisation for Google Maps ranking improvement.

Citation checkup and updating to ensure consistency with your business contact information.

Linking building and acquisition recommendations, how, where and why to acquire inbound links.

Competitor analysis, what they are doing and how you can borrow from and improve on their methods.

Link filter and seo cleanup, locate and resolve past linking and seo issues.

Analytics and reporting with goals and tracking for ease of understanding outcomes.

45hrs of our seo experts time will be dedicated to your website and rankings.

SEO Cleansing: $2750 inc GST

SEO Nurture: monthly SEO mentor and optimisation

A tailored SEO service to get the best results from the time available for your website.

Ongoing optimisation and advice; taking you along a process of continual refinement, improvement and expansion of the keywords that your website ranks for to increase the frequency and quality of your website visitors.

Content creation for your website to boost search engine attention.

Analytics reviews, goal setting, planning improvements and outcomes.

20hrs of our seo experts time PER MONTH will be dedicated to your website and rankings.

SEO Nurture: $1250 inc GST per month

SEO Mastery: continuous SEO expert companion

A tailored SEO service to get the best results from the time available for your website.

A process of continual refinement, improvement and expansion of the keywords that your website ranks for to increase the frequency and quality of your website visitors.

Detailed content creation for your website to boost search engine attention.

Analytics reviews, goal setting, planning improvements and outcomes.

Social media advice and strategy, guiding you in seo improvement through social.

60hrs of our seo experts time PER MONTH will be dedicated to your website and rankings.

SEO Mastery: $3300 inc GST per month

SEO Gradual: reputation management

Doing a lot of search optimisation and promotion all at once isn’t necessarily the best way to do things, gradual improvement over time, keeping the listings on directories and other platforms updated can work well.
To help spread out the work and the cost but to still be incrementally improving your website and ranking the Jezweb team can spend 1 – 2 hours each week updating your website and directory listings etc
The sorts of things we would do would include a spread of new information publishing and improvements like:
  • add gumtree listings and add and update other business directory listings such as truelocal, dlook
  • pay for some premium listing services on your behalf where we think it makes sense and is good value, eg hipages,
  • find new ways to get links to your website to improve your google ranking
  • add to your google+ local page
  • extra pages and new articles written and added to your website
  • blog posts onto your website
  • short promotional videos made, added to youtube, linked to your website
  • publish information to other websites that reference to your site
  • add new testimonials as you receive them
  • help you to get testimonials from clients that people add to the internet for you
  • keyword research, reviewing google analytics and webmaster tools for optimisations
  • reporting back to you on a regular basis of what has been done
We won’t limit ourselves to these things though. There are new ideas and methods for improving websites and internet marketing each month and we can implement this into your website to get you ranking for more topics, more often in better positions.
We’ve documented four of the processes of an example of the work that can be done so that you can see approximately what was involved in each:
That’s a sample of what I would like to do going forward to help you in a more predictable way.

SEO Gradual: $129 inc GST per week

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